Content Marketing Manager — Captives Sales Enablement

W. R. Berkley Corporation; Berkley (MA); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Profit sharing

Job summary

Berkley Accident and Health, Marlborough, MA, seeks a Content Marketing Manager to develop sales enablement materials and video content that communicate our value proposition and drive the sales cycle.

You will partner with sales, service and marketing to create presentations, case studies, and demos, ensuring brand consistency. The role offers a hybrid schedule with 4 days in the office and 1 day remote where appropriate.

Qualifications

• Bachelor's degree in Marketing, Communication, Journalism, Writing, or other applicable field
• 5+ years of experience in creating B2B sales materials and collaborating with a sales organization
• Ability to translate technical information into engaging stories for different audiences
• Strong writing, editing, and communication skills, including ability to conceptualize and script video content. Samples will be requested.
• Ability to multi-task and manage multiple projects while keeping a strong attention to detail
• Advanced MS Word and PowerPoint skills, including working with branded PowerPoint templates
• Ability to travel occasionally to company events

Responsibilities

• Partner with our sales, service, and marketing teams to identify content gaps and opportunities
• Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
• Work with distribution partners to co-brand materials and create scalable processes
• Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
• Adhere to established brand standards, using a consistent voice across all content

Skills

Storytelling

Writing

Editing

Communication

Project management

Education

Bachelor's degree in Marketing, Communication, Journalism, Writing

Tools

MS Word

PowerPoint

Job description

Berkley Accident and Health, Marlborough, MA, seeks a Content Marketing Manager to develop sales enablement materials and video content that communicate our value proposition and drive the sales cycle.

You will partner with sales, service and marketing to create presentations, case studies, and demos, ensuring brand consistency. The role offers a hybrid schedule with 4 days in the office and 1 day remote where appropriate.