Content Marketing Manager

Placements24; Willows (CA); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Flexible remote work options

Health benefits

Professional development

Conference opportunities

Job summary

Placements24 is seeking a strategic Content Marketing Manager to lead content initiatives from a Welkom office with remote flexibility. You will craft a comprehensive content strategy to attract, engage, and convert audiences, guiding content across blogs, social, and multimedia formats to boost brand awareness and demand generation.

You will collaborate with marketing, design, and sales teams and analyze performance data to refine strategies, shaping the brand voice across relevant markets.

Qualifications

• Proven experience as a Content Marketing Manager or similar role with a strong portfolio of campaigns.
• Excellent writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong analytical skills and ability to measure content performance.
• Bachelor's degree in Marketing, Journalism, Communications, English, or related field.

Responsibilities

• Develop and implement a cohesive content strategy aligned with business objectives and target audience needs.
• Oversee the creation, editing, and publishing of engaging content across formats (blogs, articles, social, videos, white papers).
• Manage the content calendar to ensure timely delivery of high-quality content across channels.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Collaborate with design, marketing, and sales to ensure content consistency and effectiveness.
• Analyze content performance metrics and adjust strategies to improve engagement, leads, and conversions.

Skills

Content marketing experience

Writing skills

SEO proficiency

Analytical skills

Team collaboration

Education

Bachelor's degree

Tools

CMS

Marketing automation

Job description

About the Role

Our client is looking for a strategic and creative Content Marketing Manager to lead content initiatives from their Welkom office, with the flexibility of remote work. This pivotal role involves developing and executing a comprehensive content strategy designed to attract, engage, and convert target audiences. You will oversee the creation of high-quality, relevant content across multiple platforms, driving brand awareness and supporting marketing goals. This position offers the unique opportunity to shape the brand's voice and narrative, working within a collaborative culture that values innovation and impactful storytelling, impacting the Free State market significantly.

Key Responsibilities

• Develop and implement a cohesive content strategy aligned with business objectives and target audience needs.


• Oversee the creation, editing, and publishing of engaging content across various formats, including blog posts, articles, social media updates, videos, and white papers.


• Manage the content calendar, ensuring timely delivery of high-quality content across all channels.


• Conduct keyword research and SEO analysis to optimize content for search engines.


• Collaborate with design, marketing, and sales teams to ensure content consistency and effectiveness.


• Analyze content performance metrics and adjust strategies to improve engagement, lead generation, and conversion rates.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of successful content campaigns.


• Excellent writing, editing, and storytelling skills.


• Proficiency in SEO best practices and content optimization techniques.


• Experience with content management systems (CMS) and marketing automation platforms.


• Strong analytical skills and ability to measure content performance.


• Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.

Benefits

• Competitive salary and performance-based bonuses.


• Flexible remote work options supporting work-life balance.


• Comprehensive health and wellness benefits package.


• Opportunities for professional development and attending industry conferences.


• A creative and supportive work environment fostering innovation.