Content Marketing Manager

ThoughtSpot; United States; On-site; USD 80,000 - 130,000; Full time

Job summary

ThoughtSpot is seeking a skilled Content Marketing Manager to lead their content strategy and execution. This role involves crafting high-value content that engages prospects and supports customer needs, within a dynamic marketing team. Ideal candidates will have significant experience in content marketing, excellent storytelling abilities, and a strong understanding of SEO and analytics.

Qualifications

• 6+ years of experience in content marketing, B2B SaaS preferred.
• Exceptional writing and storytelling skills.
• Strong understanding of SEO best practices.

Responsibilities

• Define and execute content strategies to engage key buyer personas.
• Create high-impact content across various formats.
• Collaborate with cross-functional teams to showcase product value.

Skills

Storytelling

Content Strategy

SEO

Writing

Editing

Cross-functional Collaboration

Tools

Google Analytics

HubSpot

SEMrush

Job description

What's The Role?

ThoughtSpot is looking for a strategic and creative Content Marketing Manager to join ThoughtSpot’s dynamic marketing team. The mission of our content team is to craft compelling narratives that showcase the power of our AI-Powered Analytics platform and help data-driven teams turn insight into impact. In this role, you will drive content strategy and execution—building high-value, multi-format content that inspires prospects, supports customers, and powers our growth.

At ThoughtSpot, we value curiosity, bold ideas, and people who challenge the status quo. We know that great talent comes in many forms, and we encourage you to apply even if your background doesn’t match every qualification. We’re building a team of driven, collaborative thinkers who believe data has the power to transform organizations.

What You'll Do:

• Define and execute a content strategy that elevates ThoughtSpot’s voice in the market and drives engagement across key buyer personas in data, analytics, and business functions.
• Create high-impact content across formats—including blog posts, customer stories, landing pages, thought leadership, videos, and webinars—that supports our full-funnel marketing efforts.
• Collaborate closely with Product Marketing, Demand Gen, Comms, Brand, and Field teams to deliver compelling narratives that showcase the value of our products.
• Partner with customers and sales teams to turn real-world success into storytelling assets like case studies, testimonial videos, and reference content.
• Leverage SEO insights, market trends, and performance data to optimize and refine content for reach, relevance, and impact.
• Support campaign and event initiatives by delivering content that connects with users at every stage of their journey—from awareness to advocacy.
• Help build and scale editorial operations, including content planning, workflow management, and editorial guidelines.
• Contribute to a culture of creativity, quality, and curiosity—pushing the boundaries of what great B2B content can be.

What You Bring:

We’re looking for someone who brings a blend of storytelling expertise, strategic thinking, and executional excellence to the role. If you meet the minimum requirements, we encourage you to apply.

Minimum Requirements

• 6+ years of experience in content marketing, editorial, or communications—preferably in B2B SaaS, data, or enterprise tech.
• Proven ability to create and manage content that drives pipeline, supports product launches, and fuels brand awareness.
• Exceptional writing, editing, and storytelling skills with the ability to distill complex concepts into compelling, accessible narratives.
• Experience collaborating with cross-functional teams and managing content calendars and production workflows.
• Strong understanding of SEO best practices and performance measurement tools (e.g., Google Analytics, HubSpot, SEMrush).
  

Preferred Qualifications

• Experience working in a high-growth startup or scale-up environment.
• Familiarity with the modern data stack or data/analytics tools.
• Ability to manage external writers, designers, or agencies.
• Passion for empowering people to use data in smarter, faster, more impactful ways.

About Us

The world's most innovative companies use AI-Powered Analytics from ThoughtSpot to empower every person in their organization, from C-suite executive to frontline employee, with the ability to ask and answer data questions, create and interact with data-driven insights, and use these insights to make informed decisions and take action. ThoughtSpot is simple enough for any business person to use, yet built to handle even the largest, most complex data, wherever it may reside. That's why customers like T-Mobile, BT, Snowflake, HubSpot, Exxon, Daimler, Medtronic, Hulu, Nasdaq, OpenTable, Huel, and Nationwide Building Society have turned to ThoughtSpot to transform their data driven decision-making cultures.

Spotters are a curious and data-driven bunch. We believe the world would be a better place if everyone had access to facts, and we enjoy building products and solving problems that make it easier for people to ask and answer questions with data.

What makes ThoughtSpot a great place to work?

ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

ThoughtSpot for All

Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

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