Content Marketing Manager

Ripton; Boulder (CO); On-site; USD 80,000 - 95,000; Full time

Job summary

Ripton in Boulder, CO is seeking a Content Marketing Manager to own and execute our storytelling across campaigns and product launches. You will shape the content calendar, plan and produce photo and video shoots, and collaborate with photographers, athletes, and creators to bring the brand to life.

This hands-on role blends creative thinking with execution—writing briefs, coordinating shoots, posting content, and driving organic social across Instagram and emerging platforms.

Qualifications

• 5–7+ years in content marketing or related role.
• Experience planning and producing photo/video content.
• Excellent storytelling and writing.
• Strong brand voice understanding.
• Experience with photographers, creators, athletes, freelancers.
• Deep understanding of Instagram and online trends.

Responsibilities

• Own content calendar aligned to launches and events.
• Plan, produce, and deliver photo and video shoots.
• Create briefs, shot lists, schedules and coordinate shoots.
• Captain organic social across Instagram and emerging platforms.
• Publish copy and manage day-to-day channel performance.
• Engage with customers, athletes, creators, and community.
• Monitor content performance and apply insights.

Skills

Content marketing

Social media

Creative production

Copywriting

Brand voice

Project coordination

Photography planning

Tools

Adobe Creative Suite

Camera

Job description

About Ripton

Ripton is a fast-growing performance denim brand based in Boulder, Colorado. We build technical, durable denim with outdoor utility, grit, and style – and we do it with a small, resourceful team that values ownership, adaptability, and doing things the right way instead of the easy way.

We are founder-led, fast-moving, and deeply focused on building a brand that feels intentional, authentic, and beautifully executed.

The Role

We're looking for a Content Marketing Manager to own the content that powers Ripton's marketing.

You’ll lead our content calendar, plan and produce photo and video shoots, collaborate with photographers, creators, and athletes, and bring product launches, campaigns, and everyday brand moments to life. Social media is a key part of the role, but the work starts long before anything gets posted. You’ll help decide what stories we’re telling, create the content to tell them well, and ensure every launch has the assets it needs to succeed.

This is a hands‑on role for someone who loves both creative thinking and execution. One day you might be writing a creative brief or planning a campaign. The next you could be posting in real time, coordinating a shoot, or capturing content at an event.

Responsibilities

Content Strategy

• Own Ripton’s content calendar, aligning content with product launches, campaigns, events, retail moments, and athlete storytelling.


• Work closely with the Director of Marketing to identify stories, shape campaigns, and bring fresh ideas to every project.


• Help shape Ripton’s content strategy, building thoughtful plans while staying flexible enough to capitalize on unexpected opportunities.

Content Development

• Plan and produce photo and video shoots from concept through final delivery.


• Develop creative briefs, shot lists, production schedules, and coordinate shoot logistics.


• Partner with photographers, creators, athletes, freelancers, and internal teammates to produce content that stands out.


• Capture content yourself using a camera or phone when needed – keep the bar high but move fast.

Organic Social Strategy & Execution

• Own Ripton’s organic social presence across Instagram and emerging platforms.


• Publish content, write copy, and manage day‑to‑day channel performance.


• Build relationships with customers, athletes, creators, and the broader Ripton community.


• Identify and elevate great content from customers, athletes, and creators.


• Monitor performance and use insights to improve future content.

Experience & Skills

• 5‑7+ years of experience in content marketing, social media, creative production, or a similar role.


• Experience planning and producing photo and video content.


• Excellent creative taste and storytelling instincts.


• Strong writing skills and an intuitive understanding of brand voice.


• Comfortable working with photographers, creators, athletes, and freelancers.


• Deep understanding of Instagram and internet trends.


• Organized enough to build systems, but adaptable enough to move quickly when priorities change.


• Self‑directed, resourceful, and excited to roll up your sleeves and figure things out.

Location: Boulder, CO

Type: Full-time, in‑office

Compensation: $80,000–$95,000

Reports to: Director of Marketing