Marketing Manager

Raider Research / Raide; Northern (KY); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Raide is seeking a Brand Marketing Manager to partner with the Head of Brand Marketing to bring Raide’s brand strategy to life across consumer touchpoints.

This role blends creative execution, campaign management, and operational excellence as you own day-to-day marketing across social, email, partnerships, product launches, and events, ensuring campaigns are cohesive, high-quality, and on schedule.

Qualifications

• 3-5 years of experience at a consumer brand.
• Experience executing product launches.
• Experience managing social and email marketing.
• Experience working with athletes, influencers, or partnerships.
• Strong copywriting across social and email.
• Comfortable in a fast-paced, lean environment.
• Willing to travel ~1x/month for events/campaigns.
• Deep understanding of mountain/endurance culture.
• Experience using Shopify, Klaviyo, GA4.

Responsibilities

• Execute campaigns across seasonal product launches and GTM plans.
• Build and manage marketing calendars and timelines.
• Coordinate creative assets across email, social, web, and paid channels.
• Ensure messaging is consistent across channels.
• Track performance and capture learnings for improvements.
• Support brand partnerships and collaborations.

Skills

Social media management

Email marketing

Copywriting

Analytics

Partnerships

Athlete campaigns

Product launches

AI-assisted production

Time management

Travel readiness

Tools

Shopify

Klaviyo

GA4

Job description

Raide exists to elevate human-powered movement in the mountains. We design and build the highest-performing and most functional equipment and apparel for ski touring and running.

We are one of the fastest-growing brands in outdoor sports by defying industry norms and holding an uncompromising bar across product, storytelling, and how we operate internally. This is a rare opportunity to help build a generational brand from the ground up — where everything you create directly shapes how athletes experience the mountains.

ROLE OVERVIEW

The Brand Marketing Manager will partner closely with the Head of Brand Marketing to bring Raide’s brand strategy to life across all consumer touchpoints.

This role is equal parts creative execution, campaign management, and operational excellence. You will own the day-to-day execution of marketing initiatives across social, email, partnerships, product launches, and events, ensuring every campaign is cohesive, high-quality, and on time.

If the Head of Brand Marketing sets the direction, you make it happen.

RESPONSIBILITIES

Campaign Execution & Launch Support

• Execution of seasonal product launch GTM
• Build marketing calendars and timelines
• Coordinate creative assets across email, social, web, and paid
• Ensure campaign messaging is consistent across channels
• Track performance and pull learnings forward
• Support execution of brand partnerships and collaborations
  

Social Media Management

• Execute the weekly social calendar
• Draft captions and short-form copy
• Coordinate content shoots and athlete content submissions
• Manage graphic design needs
• Track engagement and growth metrics
  

Website

• Ensure the website information is up to date
• Build out the site for product launches
• Monitor site performance and identify areas of improvement
  

Email Marketing

• Build and deploy campaigns in Klaviyo
• Write email copy aligned with brand voice
• Coordinate design assets
  Support lifecycle and automation flows
• Support communication with athlete team
• Track deliverables and campaign integration
• Coordinate athlete content for launches

Events

• Support planning and execution of Raide events
• Coordinate logistics and marketing promotion
• Capture and distribute post-event content
  

Brand Stewardship

• Maintain a high bar for quality across all outputs
• Ensure messaging is cohesive and on-brand
• Uphold Raide’s visual and tonal standards

WHO YOU ARE

• 3-5 years of experience at a consumer brand
• Experience executing product launches
• Experience managing social and email marketing
• Experience working with athletes, influencers, or partnerships
• Comfortable working in a fast-paced, lean environment
• Strong copywriting across social and email
• Experience in Shopify, Klaviyo, GA4
• Organized and timeline-driven
• Analytical and performance-aware
• Comfortable leveraging AI tools for efficient creative production
• Willing and able to travel ~1x/month for events and campaigns
• Deep understanding of mountain and endurance culture
• This role includes participating in campaign shooting in real-world mountain environments which may require skiing and running.

WHAT WE OFFER

• Competitive salary ($60k–$85k depending on experience)

We are an Equal Opportunity Employer and are committed to building a diverse, inclusive workplace where everyone can thrive. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We are committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and hiring process. If you require an accommodation to participate, please contact us at [e-mail] and we will work with you to meet your needs.

Age-Identifying Information

In support of fair and equitable hiring practices, we ask that applicants omit age-identifying information from their application materials – such as graduation years, years of attendance, or dates unrelated to job qualifications. This helps ensure all candidates are evaluated solely on their skills, experience, and ability to perform the role.