Content Marketing Manager

Ripton & Co.; Boulder (CO); On-site; USD 80,000 - 95,000; Full time

Job summary

Ripton & Co. in Boulder, CO is seeking a Content Marketing Manager to own the content that powers our marketing. You’ll lead the content calendar, plan and produce photo and video shoots, and collaborate with photographers, creators, and athletes to bring product launches and campaigns to life.

This hands-on role blends creative thinking with execution. You’ll write briefs, plan campaigns, and coordinate shoots, while also posting in real time and shaping our brand storytelling across social

Qualifications

• 5-7+ years experience in content marketing, social media, or creative production.
• Experience planning and producing photo and video content.
• Excellent taste and storytelling instincts.
• Strong writing skills and a sharp sense of brand voice.
• Comfortable working with photographers, creators, athletes, and freelancers.
• Deep understanding of Instagram and online trends.

Responsibilities

• Own Ripton's content calendar, aligning with product launches, campaigns, events, and athlete storytelling.
• Collaborate with the Director of Marketing to identify stories, shape campaigns, and bring new ideas to every project.
• Develop and adjust Ripton's content strategy, building thoughtful plans that adapt to opportunities.
• Plan and produce photo and video shoots from concept to delivery.
• Create briefs, shot lists, schedules, and coordinate shoot logistics.
• Partner with photographers, creators, athletes, freelancers, and internal teams to produce standout content.
• Capture content themselves when needed and maintain high quality while moving fast.
• Own Ripton's organic social presence across Instagram and emerging platforms.
• Publish content, write copy, and manage day-to-day channel performance.
• Build relationships with customers, athletes, creators, and the Ripton community.
• Identify and elevate great content from customers and creators.

Skills

Content marketing

Social media

Creative production

Copywriting

Brand voice

Photography coordination

Job description

Location: Boulder, CO Type: Full-time, in-office Compensation: $80,000-$95,000 Reports to: Director of Marketing

About Ripton

Ripton is a fast-growing performance denim brand based in Boulder, Colorado. We build technical, durable denim with outdoor utility, grit, and style - and we do it with a small, resourceful team that values ownership, adaptability, and doing things the right way instead of the easy way.

We are founder-led, fast-moving, and deeply focused on building a brand that feels intentional, authentic, and beautifully executed.

The Role

We're looking for a Content Marketing Manager to own the content that powers Ripton's marketing.

You’ll lead our content calendar, plan and produce photo and video shoots, collaborate with photographers, creators, and athletes, and bring product launches, campaigns, and everyday brand moments to life. Social media is a key part of the role, but the work starts long before anything gets posted. You’ll help decide what stories we’re telling, create the content to tell them well, and ensure every launch has the assets it needs to succeed.

This is a hands-on role for someone who loves both creative thinking and execution. One day you might be writing a creative brief or planning a campaign. The next you could be posting in real time, coordinating a shoot, or capturing content at an event.

Responsibilities

Own Ripton's content calendar, aligning content with product launches, campaigns, events, retail moments, and athlete storytelling.

Work closely with the Director of Marketing to identify stories, shape campaigns, and bring fresh ideas to every project.

Help shape Ripton's content strategy, building thoughtful plans while staying flexible enough to capitalize on unexpected opportunities.

Content Development

Plan and produce photo and video shoots from concept through final delivery.

Develop creative briefs, shot lists, production schedules, and coordinate shoot logistics.

Partner with photographers, creators, athletes, freelancers, and internal teammates to produce content that stands out.

Capture content yourself using a camera or phone when needed - keep the bar high but move fast.

Organic Social Strategy & Execution

Own Ripton's organic social presence across Instagram and emerging platforms.

Publish content, write copy, and manage day-to-day channel performance.

Build relationships with customers, athletes, creators, and the broader Ripton community.

Identify and elevate great content from customers, athletes, and creators.

Monitor performance and use insights to improve future content.

Experience & Skills

5-7+ years of experience in content marketing, social media, creative production, or a similar role.

Experience planning and producing photo and video content.

Excellent creative taste and storytelling instincts.

Strong writing skills and an intuitive understanding of brand voice.

Comfortable working with photographers, creators, athletes, and freelancers.

Deep understanding of Instagram and internet trends.

Organized enough to build systems, but adaptable enough to move quickly when priorities change.

Self-directed, resourceful, and excited to roll up your sleeves and figure things out.