Content Marketing Manager

Evlo AI; Austin (TX); On-site; USD 100,000 - 140,000; Full time

Job summary

Evlo AI in Austin, TX, is seeking a senior content marketer to own the content engine—editorial strategy, SEO, and demand-generation content that drives pipeline across the buyer journey. You will collaborate with demand-gen, product marketing, and subject-matter experts to create assets that rank, convert, and support top-to-bottom funnel needs.

The role emphasizes hands-on writing of long-form and technical content, SEO optimization, and managing a network of freelance writers.

Qualifications

• 4-7 years of content marketing experience in B2B SaaS or technical products.
• Portfolio of written work demonstrating ability to explain technical concepts to varied audiences
• Strong SEO knowledge and hands-on experience with SEO tools (Ahrefs, Semrush) and GA4
• Experience supporting demand generation — landing pages, nurture sequences, webinars
• Bachelor's degree or equivalent professional experience in English/Marketing

Responsibilities

• Own and execute editorial calendar across blog, whitepapers, case studies, webinars, and emails
• Write and edit long-form and technical content grounded in real product use cases
• Drive organic growth: keyword research, on-page SEO, internal linking, technical fixes with web team
• Build briefs for freelance writers and manage contributor network
• Develop bottom-of-funnel assets for sales enablement and ROI content
• Measure content performance against organic traffic and pipeline goals
• Partner with demand-gen on paid content, webinars, and lead magnets

Skills

Content marketing

SEO

Writing

Editorial calendar

Demand generation

CMS

Ahrefs

Semrush

GA4

Webinar content

Education

Bachelor's degree in English/Journalism/Marketing

Tools

Ahrefs

Semrush

GA4

WordPress

Job description

About The Role

The role owns the content engine: editorial strategy, SEO, and demand-generation content that turns search intent and buyer questions into pipeline. This is a hands-writing role in a B2B tech environment where content is a primary growth channel, not a supporting one. You will work closely with demand-gen managers, product marketing, and subject-matter experts to produce assets that rank, convert, and support the full buyer journey — from top-of-funnel thought leadership to bottom-of-funnel comparison and evaluation content.

Key Responsibilities

• Own and execute the editorial calendar across blog, whitepapers, case studies, webinars, and email nurture content
• Write and edit long-form and technical content — including how-to guides, product-led posts, and executive thought leadership — grounded in real product use cases
• Drive organic growth: keyword research, on-page SEO, internal linking strategy, and technical fixes coordinated with the web team (Ahrefs, Semrush, GA4, Search Console)
• Build content briefs for freelance writers and manage a stable contributor network; own quality, voice, and deadlines
• Develop bottom-of-funnel assets for sales enablement — comparison pages, ROI one-pagers, and customer stories tied to pipeline goals
• Measure and report content performance against organic traffic, MQLs, and influenced pipeline; run quarterly content audits and refreshes
• Partner with demand-gen on paid content syndication, webinar programs, and lead magnets that feed the nurture funnel

What We Are Looking For

• 4-7 years of content marketing experience, ideally in B2B SaaS or technical products
• Portfolio of published work demonstrating strong writing and the ability to explain technical concepts to varied audiences
• Deep working knowledge of SEO best practices and hands‑on experience with Ahrefs/Semrush, GA4, and a CMS (WordPress or similar)
• Experience supporting demand generation — landing pages, nurture sequences, gated assets, and webinar content
• Comfortable interviewing SMEs and engineers to extract technical detail and turn it into clear, persuasive content
• Bachelor's degree in English, Journalism, Marketing, or equivalent professional experience
• Bonus: experience with AI-assisted content workflows, HTML/CSS basics, video scripting, or ABM content programs