Content Marketing Manager

Evlo AI; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Job summary

Evlo AI is seeking a Content Marketing Manager to own the content engine for a technology business. You will translate complex products, data infrastructure, and customer problems into clear content that attracts qualified audiences and supports conversion.

The role builds an editorial strategy across SEO, product marketing, demand generation, and brand, partnering with product, sales, lifecycle marketing, and design to turn research into content that ranks, earns trust, and contributes to

Qualifications

• 3–6 years in content marketing, editorial, SEO, or demand generation in tech.
• Experience creating content for technical audiences (software, SaaS, cloud, data, cybersecurity).
• Strong writing, editing, and storytelling with a published portfolio.

Responsibilities

• Build and manage editorial calendar spanning guides, blogs, case studies, landing pages, emails, webinars, and social campaigns.
• Develop SEO strategies with Ahrefs, Semrush, Google Search Console, GA4; identify keywords and improve traffic.
• Interview experts, customers, and product leaders to create accurate content about software, APIs, cloud platforms, data, or related tech topics.
• Write, edit, and brief contributors while maintaining messaging, voice, accuracy, and accessibility standards.
• Partner with product marketing and demand generation to map content to buyer stages and campaigns in HubSpot, Marketo, or similar platforms.
• Measure content performance (organic traffic, engagement, MQLs, pipeline) and prioritize portfolio.
• Manage content projects from brief to publication with design, web, legal, and SMEs.

Skills

Content marketing

SEO

Editorial planning

Technical writing

WordPress

Webflow

Ahrefs

Semrush

GA4

HubSpot/CRM

Project management

Education

Bachelor’s degree in marketing or related field

Tools

WordPress

Webflow

Ahrefs

Semrush

Google Analytics GA4

HubSpot

Marketo

Salesforce

Job description

About The Role

The Content Marketing Manager owns the content engine for a technology business, translating complex products, data infrastructure, and customer problems into clear content that attracts qualified audiences and supports conversion.

The role will build an editorial strategy across SEO, product marketing, demand generation, and brand. This position partners with product, sales, lifecycle marketing, and design to turn research and technical expertise into content that ranks, earns trust, and contributes to pipeline.

Key Responsibilities

• Build and manage an editorial calendar spanning long-form guides, technical blogs, case studies, landing pages, email content, webinars, and social campaigns


• Develop SEO strategies using tools such as Ahrefs, Semrush, Google Search Console, and GA4; identify keyword opportunities and improve organic traffic and conversion


• Interview subject-matter experts, customers, and product leaders to create accurate content about software, APIs, cloud platforms, cybersecurity, data, or related technology topics


• Write, edit, and brief internal or freelance contributors while maintaining consistent messaging, voice, technical accuracy, and accessibility standards


• Partner with product marketing and demand generation to map content to buyer stages, personas, campaigns, and conversion paths in HubSpot, Marketo, or similar platforms


• Measure content performance through organic traffic, engagement, assisted conversions, MQLs, and pipeline influence; use reporting to prioritize and improve the content portfolio


• Manage content projects from brief through publication, coordinating with design, web, legal, and subject-matter experts to deliver assets on schedule

What We Are Looking For

• 3-6 years of content marketing, editorial, SEO, or demand-generation experience, preferably in B2B or B2C technology


• Demonstrated ability to create and optimize content for technical audiences, including software, SaaS, cloud, data, developer, or cybersecurity products


• Strong writing, editing, interviewing, and storytelling skills with a portfolio of published work across multiple formats


• Hands-on experience with SEO and analytics tools such as Ahrefs, Semrush, Google Search Console, GA4, and CMS platforms such as WordPress or Webflow


• Experience using marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce to support campaign measurement and lead conversion


• Highly organized project manager who can manage multiple content workstreams, deadlines, stakeholders, and external contributors


• Bachelor’s degree in marketing, communications, journalism, English, or a related field; Bonus: experience with technical writing, content operations, AI-assisted workflows, HTML/CSS, or developer-focused marketing