Content & Marketing Coordinator

Alice Walk; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A fast-growing women's clothing brand seeks a motivated Content & Marketing Coordinator. The role involves creating engaging content, managing social media, and supporting marketing initiatives. Ideal candidates are detail-oriented, creative, and passionate about fashion. This remote position offers a collaborative team environment and opportunities for growth.

Benefits

Paid holidays and time off

Health Insurance Coverage

401k with company match

Generous employee clothing discount

Qualifications

• Eagerness to learn and own video editing.
• Interest in fashion and strong personal style.
• Ability to organize and prioritize multiple projects.

Responsibilities

• Create engaging content for marketing initiatives.
• Manage social media schedules and analyze performance.
• Support brand marketing initiatives and photoshoot coordination.

Skills

Detail-oriented

Creative

Social media savvy

Organizational skills

Tools

Klaviyo

Illustrator

Job description

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Alice Walk is a fast-growing women’s clothing brand founded on the belief that pairing classic silhouettes with beautiful, high-quality materials is the key to creating a fresh-yet-timeless wardrobe. We believe less is so much more. Classic, clean and truly timeless – that is our design philosophy. Those special staples you love and will wear for years to come. All of our clothing is designed in-house and then thoughtfully produced in small batches by expert factory partners around the world. Alice Walk is run by a small team based out of Boston, and all of our fulfillment is done in-house!

Website: www.alicewalk.com

Instagram: @alice_walk

ABOUT THE ROLE

We are looking for a highly motivated, detail-oriented and creative individual who loves all things

content and marketing. This role will report directly to our Brand Director and will be responsible

for a wide variety of marketing related tasks including: content creation, social media

management, photoshoot assistance, email marketing and more. We are a small, tight-knit group

that is passionate about the growth and reputation of our brand – and one that deeply values

relationships, team culture and an energized, positive work environment. Given the size of our

team and stage of our business, we are looking for someone who is entrepreneurial at heart – and

excited about the prospect of an ever changing work day as well as wearing a lot of different hats!

DUTIES + RESPONSIBILITIES:

CONTENT CREATION

• Creating engaging content (reels, static posts, IG stories, etc) to support various marketing initiatives – including product launches, special promotions, digital ads, our Nantucket store, behind the scenes footage and more
• Eagerness to learn and own the editing of team/UGC video content through various social media apps (such as CapCut; note - if you’re not familiar with this platform, we can train you on it)
• Comfortable and excited to be behind an (iphone!) camera filming your own video / photo content that can be turned into supplemental marketing assets – Instagram reels, digital ads, etc
• Support marketing initiatives by taking your own organic UGC product photos

CONTENT COORDINATION

• Manage and organize influencer content as well as our internal team content
• Find creative ways to utilize past content in fresh and exciting ways
• Organize product imagery from our professional photoshoots that are used for website product pages and other marketing materials

SOCIAL MEDIA MANAGEMENT

• Develop and execute the weekly social media schedule for our brand IG page – inclusive of static posts, reels, stories and written captions
• Curate on-brand non-product content for our IG page (i.e. home, travel inspiration)
• Ensure brand voice and visual identity are consistent across all content and captions
• Manage the paid spend (i.e. “boosting”) behind select organic IG posts/reels to support reach and follower growth
• Monitor key metrics and analyze social media performance using Instagram insights
• Spearhead other social media initiatives such as Giveaways (our own as well as brand collaborations), saving stories to highlights, utilizing our Broadcast channel and more
• Strategically explore and build out other social media channels for the brand (TikTok, Pinterest, etc)

EMAIL MARKETING

• If you don’t have experience executing email marketing, don’t worry! We can train the right candidate for this
• Work closely with the Brand Director on our email strategy and building out our weekly email schedule to support product launches, restocks, promotions, events and more
• Learn and eventually own our email marketing platform, Klaviyo, to execute weekly emails using our pre-built brand templates and product imagery
• Openness to learning design tools such as Illustrator to help build out more complex emails

BRAND MARKETING SUPPORT

• Support the Brand Director and entire marketing team on any and all Brand Marketing initiatives – such as product and lifestyle photography, marketing collateral, event / pop-up activations, collaborations and brand growth initiatives (such as direct mail)
• Take ownership of photoshoot coordination - including the booking of models/HMU, the day-of schedule, shot lists, prop sourcing, on set direction, etcSKILLS & REQUIREMENTS:
• Extremely detail oriented, creative and entrepreneurial
• Interest in fashion and strong sense of personal style
• Ability to organize and prioritize multiple projects in a fluid environment
• Excited about content creation with the ability to edit video footage
• Consider yourself social media savvy – particularly with Instagram
• Experience with Klaviyo and Illustrator (or comparable design platform) is a plus, but not required

DETAILS:

• Full time, 40 hours per week Monday through Friday
• This a remote position - most of our team is either Boston or Florida based
• Salary (to be determined based on experience)
• Paid holidays and time off
• Health Insurance Coverage
• 401k with company match
• Generous employee clothing discount

If you’re interested in this position, please email [e-mail] using the subject line “Content & Marketing Coordinator” along with the following:

• Your resume
• A brief email explaining why you would be a good fit for this role
• Film a 30 second iphone video styling your favorite sweater (doesn’t need to be Alice Walk!) as a pretend Instagram reel (see our IG feed for inspiration!). **This can be sent to us as a Google Drive link or via WeTransfer
• Find your favorite Alice Walk Instagram post from the last 60 days and tell us why you think it’s effective. Find another Alice Walk post that you think could use improvement and let us know how you would change it

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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