Content & Lifecycle Marketing Specialist (German-speaking)

re:cap; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote‑first

Stock options

25 vacation days

Развитие и обратная связь

Job summary

re:cap ищет специалиста по контенту и SEO с акцентом на B2B и финансы для SME в удалённом формате. Ваша задача — управлять контент‑планом, SEO‑стратегиями и GEO‑активностями на немецком и английском языках, формируя лиды и продажи.

Вы будете работать в тесном сотрудничестве с маркетингом и продажами, развивая контент‑движок, используя AI‑помощники и современные SaaS‑инструменты. Условия.remote-first, гибкий график, stock options и возможность работать из разных стран Европы.

Qualifications

• 3+ лет hands-on опыта в B2B контенте и SEO, в компании или агентстве, включая ведение контент‑программы с SEO/GEO целью.
• Наличие опыта в финтехе или SaaS для SME будет преимуществом.
• Знал/а строить и запускать email‑путешествия в инструменте маркетинга (Customer.io, HubSpot, Brevo).
• Ваш немецкий на уровне C2, и вы пишете на английском с точностью и полировкой.
• Вы делаете SEO на практике (ключевые слова, контент‑первоисточник, Search Console, GA4) и работаете над GEO и AI‑поиском.
• Вы быстро схватываете финансирование и можете объяснить кредитную линию CFO после onboarding.
• Вы работаете в режиме AI‑первый: редактируете вывод AI, сохраняете человеческий вкус и бренд‑голос.

Responsibilities

• Управлять тем, как компании ищут финансирование через контент, SEO и GEO на немецком и английском языках, а также жизненные циклы, превращающие внимание в квалифицированные продажи.
• Определять контент‑стратегию: темы, каналы, сообщения на немецком и английском, от блога до сайта.
• Создавать контент‑движок с AI: поставлять исследования, данные и черновики; редактировать, формировать стиль и финал.
• Развивать контент и SEO/GEO‑агентов и решать, что автоматизировать.
• Делать видимым в Гугле и AI‑поиске и отслеживать, как часто мы появляемся и цитируемся.
• Развивать присутствие на рынке Великобритании через контент, соцсети и партнеров.
• Обеспечивать партнеров материалами и путями, упрощающими направление нам клиентов.
• Преобразовывать внимание в продажи: руководить жизненными циклами в Customer.io, находить
• Выводить фидбек продаж и формировать контент на его основе.
• Тесно взаимодействовать с Sales, Product и Growth & Strategy, а обратная связь от отдела продаж формирует контент.
• Работать напрямую с VP Marketing и принимать реальные решения.

Skills

B2B контент

SEO

German C2

English writing

AI‑first

Email journeys (Customer.io/HubSpot)

Tools

Customer.io

HubSpot

Brevo

Job description

Описание

remote - Germany, Spain, Czechia, Portugal, Slovakia or Austria

We help European growth companies find the financing that fits them. Our platform reads their financial data, shows which capital sources are realistically available and what each would cost, and we arrange the financing from there. Built by experienced entrepreneurs, backed by top-tier venture capital investors.

Our values. We value flat hierarchies, full ownership and responsibility. Trust and open, honest communication are crucial to us, as it makes everything else easier. We work together and grow as a team. Focus on Execution: We love and live off great ideas, but to create value we need to focus on execution. Don’t Fear Failure: We know that failure is an innate part of learning and success, so we value these experiences and take them as opportunities to try again and get better. Trust Your Team: We trust our peers to do their best to achieve our shared goals, support each other and share their feedback so we can all grow and develop.

Задачи

re:cap helps profitable SMEs and tech companies across Europe access the right debt financing, with independent advice on which type of financing fits, what it costs and which lender to go to. Where we are: We recently sharpened our positioning around advice and arranging financing for SMEs, and organic growth is one of our top priorities. You won’t start from zero: we’ve been building content for years, and a meaningful share of our pipeline comes from our SEO and GEO work. The next step is strategic content for a sharper target audience and a new product proposition. Your role: You will own how companies looking for financing find re:cap: content, SEO and GEO in German and English, and the lifecycle journeys that turn that attention into qualified sales calls. This is a deliberately focused, hands‑on individual contributor role, with a scope that grows with what you prove you can own.

Why it’s worth it: Your work directly shapes how the market sees re:cap and drives our revenue. You decide what we become known for, and within a few months you will see it show up in booked calls. What you build keeps working: rankings, AI citations and journeys pay off long after you ship them. You work directly with our VP Marketing, with real decisions in your hands and an AI setup most marketing teams haven’t built yet.

You set our content strategy: the topics we cover, the channels we’re active on and the messages we want to be known for, in German and English, from blog to website. You build our content engine with AI. AI delivers research, data and first drafts; you own the editing, the tone of voice and the final call. You develop our content and SEO/GEO agents and decide what gets automated. You make re:cap visible where financing questions get answered today, in Google and in AI search, and you track how often we show up and get cited. You build our presence in the UK market through content, social and partners. You equip our partners with the material and journeys that make referring us easy. You turn attention into sales calls: you own our lifecycle journeys in Customer.io, find where the funnel leaks and decide what gets fixed first. You work closely with Sales, Product and Growth & Strategy, and what sales hears on calls shapes your content.

Обязанности

• Own how companies looking for financing find re:cap: content, SEO and GEO in German and English, and the lifecycle journeys that turn that attention into qualified sales calls.
• Set content strategy: topics covered, channels active, messages known for, in German and English, from blog to website.
• Build content engine with AI: deliver research, data and first drafts; own editing, tone of voice and final call.
• Develop content and SEO/GEO agents and decide what gets automated.
• Make re:cap visible where financing questions get answered today, in Google and in AI search, and track how often we show up and get cited.
• Build presence in the UK market through content, social and partners.
• Equip partners with material and journeys that make referring us easy.
• Turn attention into sales calls: own lifecycle journeys in Customer.io, find funnel leaks and decide what gets fixed first.
• Work closely with Sales, Product and Growth & Strategy, and use sales feedback to shape content.
• Work directly with VP Marketing on real decisions.

Требования

• 3+ years of hands‑on experience in B2B content and SEO, in‑house or at an agency, including owning a content programme with a SEO/GEO goal.
• Finance, fintech or SaaS with SME customers is a strong plus.
• You have built and run email journeys in a marketing automation tool (Customer.io, HubSpot, Brevo or similar) and think in funnels and segments.
• Your German is at C2 level, and you write English with precision and polish our content, LinkedIn posts and partner material need for a demanding audience.
• You do SEO hands‑on (keyword and topic research, on‑page, Search Console, GA4) and have started working on GEO and AI search.
• You grasp financing quickly. After onboarding you can explain a credit line or a term loan to a CFO without errors.
• You work AI‑first: you use AI as a sparring partner, edit its output critically and know where human taste matters most, starting with brand voice.
• You do your best work with sparring rather than close supervision, and you stay effective while priorities shift.
• Remote first; 100% home office; if in Berlin welcome to office and furry friend optional.

Преимущества

• Remote first.
• Our team is located all over Germany and Europe, with the flexibility of 100% home office.
• If you are in Berlin you are more than welcome to come around the office and maybe even bring your furry friend.
• Stock options.
• Every employee receives stocks, because our success is also your success.
• Development opportunities.
• Because we care about your growth, we have regular feedback talks as well as set paths for the development of each employee.
• Flexibility.
• We offer flexible working hours and value asynchronous communication as well.
• On top we offer 25 vacation days.
• Team building.
• Meet the team at in‑person on‑sites, get a buddy to fully integrate into the company and join other team events.
• Workation.
• Experience the blend of work and leisure with our worldwide new benefit catering to your work‑away‑from‑home needs.
• International health insurance for business trips and workation.
• We prioritise your well‑being and guarantee you comprehensive insurance cover, no matter where your travels take you.
• Choice.
• You get a monthly budget to finance a benefit of your choice.

We are committed to foster a diverse and inclusive workplace where we provide equal opportunities regardless of age, gender identity, disability status, ethnicity, sexual orientation, or religion. Therefore we encourage you to apply as all qualified applications will be taken into consideration.

We hire also for attitude, not just for knowledge and are looking forward to hearing from you soon.