Content Marketing Manager

Appinio; United States; Remote; USD 60,000 - 100,000; Full time

Benefits offered by this job

MacBook provided

Flexible vacation policy (avg 30 days)

Work-from-abroad program (EU up to 180

Mobility budget / Deutschland ticket

Urban Sports Club / ClassPass

Co-working spaces access in major hubs

Job summary

Appinio, a global market research company, is hiring to be the engine room of its content and brand function. You will transform research and campaigns into high-quality content across blogs, reports, emails, and social channels, with a focus on SEO, localisation, and distribution to reach ICP-fit audiences worldwide.

You will own day-to-day content operations, maintain brand consistency, and collaborate with regional teams to localize content for priority markets.

Qualifications

• 1–3 years of experience in content or digital marketing.
• Excellent copywriting, editing and proofreading in English.

Responsibilities

• Turn strategy and ideas into high-quality, on-brand content across digital channels and markets.
• Own content operations, governance, and brand consistency across channels.
• Coordinate localization with regional teams to adapt content for priority markets.
• Apply SEO and AI-search best practices to improve discoverability and reach.
• Track content performance and report insights to optimize impact.

Skills

Copywriting

Editing

SEO

Content strategy

Tools

HubSpot

Job description

Описание: Allow us to introduce ourselves Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote‑first), 2600+ international clients, delivering research from +190 markets, globally. Want to be a part of the Appinio movement? Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here

Задачи:

• Your mission is to be the engine room of Appinio’s global content & brand function.
• You will turn strategy, research, and campaign ideas into high-quality, on-brand content across our digital channels and international markets — from copywriting and publishing to repurposing, optimisation and distribution. With a dotted line supporting our Organic Growth function, you’ll fuel SEO, AIO and discoverability, while keeping our core content engine running efficiently and reaching more ICP-fit audiences in a compelling way — ultimately contributing to measurable pipeline and revenue impact.
• Develop Best-In-Class Content: Turn research, customer advocacy, brand pillars, business assets and new ideas into compelling content and integrated campaigns — from reports and blogs to email, social, landing pages, sales enablement and more — designed to maximise reach and impact.
• Own Content & Brand Operations: Keep our global content engine running smoothly, owning day-to-day operations, content governance and brand consistency across channels, while maintaining content libraries and infrastructure.
• Coordinate Localisation: Manage translation and localisation workflows with regional teams, ensuring content is adapted effectively for priority markets while maintaining a consistent global brand.
• Optimise for Search & Discovery: Work with Organic Growth to apply SEO, AIO and AI‑search best practices across content, improving discoverability, organic reach and performance.
• Connect Content to GTM: Collaborate with GTM stakeholders to activate content across campaigns and channels, ensuring it reaches the right audiences and contributes to pipeline and revenue.
• Report & Optimise Performance: Track and report on content performance across key channels, using insights to identify what’s working, improve future content and maximise impact.
• You have 1–3 years of experience in content or digital marketing, ideally within a B2B SaaS or tech environment.
• You possess exceptional copywriting, editing, and proofreading skills in English with meticulous attention to detail.
• You are comfortable working with content management systems (HubSpot experience is a plus) and publishing platforms.
• You’re obsessed with how people search, how search trends are evolving, and how AI is changing the way content gets discovered — with a strong baseline understanding of SEO and AIO/GEO.
• You are highly organised, proactive, and eager to take ownership of content creation and operational workflows in a fast‑paced setting.

Условия:

• Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
• Subsidised Urban Sports Club or ClassPass membership based on location
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co‑working spaces

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Please read our privacy policy here.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into.

We’re eager to hear from individuals who share our enthusiasm.