Content Lead, Growth & Employer Brand Storytelling

Content Creators; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Base is building a new kind of power company and is growing quickly. As Content Lead, you’ll shape how homeowners and potential employees come to know us.

You’ll own website content, the blog, emails, and lifecycle text that helps homeowners decide to join, while also shaping employer brand stories to attract engineers, operators, and field teams. You’ll need a portfolio showing you’re an excellent writer, a love of writing, and experience owning content end‑to‑end at a fast-growing company, a

Qualifications

• Portfolio demonstrates excellent writing and ability to simplify complex topics.
• You love writing and would write even if not asked.
• Experience owning content end‑to‑end at a fast‑growing company, consumer brand, or publication.
• Audience-first habit using interviews, data and research.
• Knowledge of how content is distributed across web, social and email.
• Ability to ship seven+ pieces per month plus lifecycle copy.

Responsibilities

• Own content across the customer acquisition journey across website, blog, email, text and social.
• Lead Base's employer brand content and tell the stories of the people building the company.
• Set the voice and editorial standards the rest of Base writes to.
• Build the content distribution strategy.
• Partner with lifecycle, growth, recruiting, product and design to turn their work into content readers want.
• Talk to members and teammates to find stories worth telling.

Skills

Portfolio

Writing excellence

End-to-end content ownership

Audience research

Content distribution

High output

Job description

Base is building a new kind of power company and is growing quickly. As Content Lead, you’ll shape how homeowners and potential employees come to know us.

You’ll own website content, the blog, emails, and lifecycle text that helps homeowners decide to join, while also shaping employer brand stories to attract engineers, operators, and field teams. You’ll need a portfolio showing you’re an excellent writer, a love of writing, and experience owning content end‑to‑end at a fast-growing company, a