Content Lead: Build Multi-Channel Content Engine

Heavys; United States; Remote; USD 100,000 - 180,000; Full time

Job summary

Heavys is seeking a Content Lead who can turn strategy into actionable plans, briefs, assets and campaigns across channels. You will own the content engine, coordinating designers, creators and internal teams to execute unified content programs.

The ideal candidate creates compelling copy, manages content feedback loops, and leverages AI tools for research, ideation and automation across DTC, ecommerce, email, landing pages, product launches and partnerships.

Qualifications

• Experience writing and creating content and giving creative feedback.
• Experience supporting DTC/ecommerce content and campaigns.
• Experience with paid ads, landing pages, email, web, mobile and social channels.
• Experience with product launches and partnerships.
• Understanding of SEO and AI-driven search visibility.
• Experience building or maintaining content systems or repositories.

Responsibilities

• Own the content engine and content repository, turning strategy into plans, briefs, assets and campaigns across channels.
• Coordinate designers, creators and internal teams to execute content programs.
• Translate strategy into actionable content briefs and deliverables with strong copy direction.

Skills

Content strategy

Copywriting

Creative feedback

AI tooling

Project coordination

Tools

AI content tools

Job description

Heavys is seeking a Content Lead who can turn strategy into actionable plans, briefs, assets and campaigns across channels. You will own the content engine, coordinating designers, creators and internal teams to execute unified content programs.

The ideal candidate creates compelling copy, manages content feedback loops, and leverages AI tools for research, ideation and automation across DTC, ecommerce, email, landing pages, product launches and partnerships.