Content Creator

SmartRecruiters, Inc.; Las Vegas (NV); On-site; USD 50,000 - 70,000; Full time

Job summary

Boyd Gaming Corporation is seeking a Content Creator to develop engaging content for a group of properties, including restaurants, arenas, and event centers in Las Vegas. You will create videos, photographs, and graphics to boost social media and marketing impact.

The role requires collaboration with property and ads teams, influencer relations, and paid campaigns, with flexibility for evenings, weekends, and emergency support.

Qualifications

• Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience.
• Two (2) years of experience with online marketing, including social media management, content creating, and online advertising.
• Casino/travel industry experience a plus.
• Must be detail-oriented.
• Experience with Adobe Creative Cloud.
• Experience with Canva.
• Experience with Mirrorless Cameras is preferred.
• Must have excellent communication and writing skills.
• Experience with Sprout Social, or similar programs is preferred.
• Customer service experience preferred.
• Up to 50% Travel Required.

Responsibilities

• Create engaging video content for social media and property marketing, leveraging current trends to enhance visibility and appeal.
• Take and curate high-quality photographs of Boyd Gaming properties to meet marketing needs.
• Develop and produce engaging graphics for social needs and enhanced photo/video content.
• Build and maintain relationships with influencers to amplify brand presence.
• Work with property and ads team on paid advertising campaigns, leveraging Meta ads and creative strategies.
• Develop and manage content calendars using Sprout Social to ensure timely content delivery across channels.
• Measure and report performance of digital media, campaigns, and influencers to marketing leadership at each property and regional director.
• Contribute to and support special campaigns and projects as needed.
• Flexibility for evening and weekend events and emergency support.

Skills

Social media management

Video content creation

Photography basics

Graphic design

Communication writing

Education

Bachelor's in Business Marketing Visual Arts or equivalent

Tools

Adobe Creative Cloud

Canva

Sprout Social

Mirrorless Cameras

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

The Content Creator will be responsible for developing engaging and creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Property assignments may vary, typically encompassing 3-5 properties and their respective venues.

• Create engaging video content for social media and property marketing, leveraging a strong understanding of current trends to effectively enhance the visibility and appeal of Boyd Gaming’s offerings.
• Take and curate high-quality photographs of Boyd Gaming properties to enhance our social media presence and meet marketing needs.
• Develop and produce engaging graphics that address social needs and enhance photo/video content.
• Build and maintain relationships with influencers to amplify Boyd Gaming’s brand presence
• Work with the property and ads team to develop and implement engaging paid advertising campaigns for property promotion, leveraging a basic understanding of Meta ads and creative content strategies to optimize exposure and drive results.
• Develop and manage content calendars utilizing social management platform Sprout Social to ensure timely and effective content delivery across various channels.
• Measure and report performance of all digital media, advertising campaigns, and influencers to the marketing leadership at each property, as well as the regional marketing director.
• Contribute to and support special campaigns and projects as needed.
• Flexibility for evening and weekend events is required, along with availability for emergency support.

Qualifications

• Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience
• Two (2) years of experience with online marketing, including social media management, content creating, and online advertising
• Casino/travel industry experience a plus
• Must be detail-oriented
• Experience with Adobe Creative Cloud
• Experience with Canva
• Experience with Mirrorless Cameras is preferred
• Must have excellent communication and writing skills
• Experience with Sprout Social, or similar programs is preferred
• Customer service experience preferred
• Up to 50% Travel Required

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.