Content Creator

Boyd Gaming; Las Vegas (NV); On-site; USD 50,000 - 70,000; Full time

Job summary

Boyd Gaming is seeking a Content Creator to develop engaging content for a group of properties including restaurants, arenas, and event centers. You will craft video content, curate photos, and design graphics to boost brand presence across social channels.

The role requires up to 50% travel, with flexibility for evenings and weekends for events. Proficiency in Adobe CC, Canva, and Sprout Social is preferred, along with strong writing and communication abilities.

Qualifications

• Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience.
• 2+ years of online marketing experience including social media management, content creation, and online advertising.
• Experience with Adobe Creative Cloud, Canva, and Sprout Social preferred.
• Can use mirrorless cameras; strong writing and communication skills essential.
• Casino/travel industry experience is a plus.

Responsibilities

• Create engaging video content for social media and property marketing across 3-5 Boyd Gaming properties.
• Photograph Boyd Gaming properties for social and marketing needs.
• Develop graphics for social media and campaigns.
• Build relationships with influencers to amplify brand presence.
• Collaborate on paid ad campaigns using Meta ads and creative strategies.

Skills

Social media management

Content creation

Online advertising

Communication

Writing

Customer service

Travel readiness

Education

Bachelor's in Business

Bachelor's in Marketing

Bachelor's in Visual Arts

Equivalent work experience

Tools

Adobe Creative Cloud

Canva

Mirrorless Cameras

Sprout Social

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.
Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

The Content Creator will be responsible for developing engaging and creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Property assignments may vary, typically encompassing 3-5 properties and their respective venues.

• Create engaging video content for social media and property marketing, leveraging a strong understanding of current trends to effectively enhance the visibility and appeal of Boyd Gaming’s offerings.
• Take and curate high-quality photographs of Boyd Gaming properties to enhance our social media presence and meet marketing needs.
• Develop and produce engaging graphics that address social needs and enhance photo/video content.
• Build and maintain relationships with influencers to amplify Boyd Gaming’s brand presence
• Work with the property and ads team to develop and implement engaging paid advertising campaigns for property promotion, leveraging a basic understanding of Meta ads and creative content strategies to optimize exposure and drive results.
• Develop and manage content calendars utilizing social management platform Sprout Social to ensure timely and effective content delivery across various channels.
• Measure and report performance of all digital media, advertising campaigns, and influencers to the marketing leadership at each property, as well as the regional marketing director.
• Contribute to and support special campaigns and projects as needed.
• Flexibility for evening and weekend events is required, along with availability for emergency support.

Qualifications

• Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience
• Two (2) years of experience with online marketing, including social media management, content creating, and online advertising
• Casino/travel industry experience a plus
• Must be detail-oriented
• Experience with Adobe Creative Cloud
• Experience with Canva
• Experience with Mirrorless Cameras is preferred
• Must have excellent communication and writing skills
• Experience with Sprout Social, or similar programs is preferred
• Customer service experience preferred
• Up to 50% Travel Required

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.