Multi-Property Content Creator: Social Video & Visuals

SmartRecruiters, Inc.; Las Vegas (NV); On-site; USD 50,000 - 70,000; Full time

Job summary

Boyd Gaming Corporation is seeking a Content Creator to develop engaging content for a group of properties, including restaurants, arenas, and event centers in Las Vegas. You will create videos, photographs, and graphics to boost social media and marketing impact.

The role requires collaboration with property and ads teams, influencer relations, and paid campaigns, with flexibility for evenings, weekends, and emergency support.

Qualifications

• Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience.
• Two (2) years of experience with online marketing, including social media management, content creating, and online advertising.
• Casino/travel industry experience a plus.
• Must be detail-oriented.
• Experience with Adobe Creative Cloud.
• Experience with Canva.
• Experience with Mirrorless Cameras is preferred.
• Must have excellent communication and writing skills.
• Experience with Sprout Social, or similar programs is preferred.
• Customer service experience preferred.
• Up to 50% Travel Required.

Responsibilities

• Create engaging video content for social media and property marketing, leveraging current trends to enhance visibility and appeal.
• Take and curate high-quality photographs of Boyd Gaming properties to meet marketing needs.
• Develop and produce engaging graphics for social needs and enhanced photo/video content.
• Build and maintain relationships with influencers to amplify brand presence.
• Work with property and ads team on paid advertising campaigns, leveraging Meta ads and creative strategies.
• Develop and manage content calendars using Sprout Social to ensure timely content delivery across channels.
• Measure and report performance of digital media, campaigns, and influencers to marketing leadership at each property and regional director.
• Contribute to and support special campaigns and projects as needed.
• Flexibility for evening and weekend events and emergency support.

Skills

Social media management

Video content creation

Photography basics

Graphic design

Communication writing

Education

Bachelor's in Business Marketing Visual Arts or equivalent

Tools

Adobe Creative Cloud

Canva

Sprout Social

Mirrorless Cameras

Job description

Boyd Gaming Corporation is seeking a Content Creator to develop engaging content for a group of properties, including restaurants, arenas, and event centers in Las Vegas. You will create videos, photographs, and graphics to boost social media and marketing impact.

The role requires collaboration with property and ads teams, influencer relations, and paid campaigns, with flexibility for evenings, weekends, and emergency support.