Consumer Services Marketing Account Director

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Base salary plus commission

Comprehensive Medical, Dental, and Vis

401(k) with employer matching

Unlimited Time Off

Paid Volunteer Time Off

Remote or hybrid work options

Work From Home stipend

Employee Assistance Program (EAP)

Holidays and mental health days

Career growth opportunities

Job summary

Ladders is seeking a Consumer Services Marketing Account Director to drive strategic growth for consumer services clients in a remote role. You will lead lead generation programs, optimize CPL/CPA, and collaborate with client stakeholders and cross-functional teams to shape account strategy and retention.

In a fast-growing environment, you will oversee campaign execution, plan geographic expansion, manage renewals, and analyze performance with internal analytics tools to deliver measurable

Qualifications

• 6+ years in lead generation or consumer services marketing.
• Strong CPL/CPA understanding and measurement.
• Experience aligning marketing with sales and client objectives.
• Comfort with paid search-heavy media mixes and local campaigns.
• Knowledge of local SEO and review strategies for home services.

Responsibilities

• Use AI tools to improve business processes and operational efficiency
• Partner with client sales teams to define and target high-quality leads
• Maintain senior client relationships with a focus on cost per acquisition and account growth
• Coordinate cross-functional teams to execute cohesive account strategies
• Advise on geographic expansion strategies for consumer services clients
• Manage account renewals and support monthly recurring revenue growth
• Build layered client relationships to reduce risk and strengthen retention
• Identify and resolve client issues using internal analytics and operational tools
• Coach team members and provide constructive feedback
• Ensure consistent completion of performance metrics and reporting

Skills

Lead generation

Account growth

Lead funnel economics

Paid search

Local SEO

Retention strategy

Education

Bachelor's degree in Marketing or related field

Job description

For our client, we are seeking a Consumer Services Marketing Account Director to join the team of a leader in the Enterprise Technology space.

This role will oversee strategic account growth for consumer services clients, with a strong focus on lead generation, cost efficiency, and revenue expansion. You will partner closely with client stakeholders and internal cross-functional teams to shape account strategy, improve lead quality, and strengthen retention. The position also calls for hands-on leadership across campaign execution, geographic expansion planning, and performance analysis in a fast-moving, high-growth environment.

Location: Remote

Compensation: $110,000 - $130,000 annually

Responsibilities

• Use AI tools to improve business processes and operational efficiency
• Partner with client sales teams to define and target high-quality leads
• Maintain senior client relationships with a focus on cost per acquisition and account growth
• Coordinate cross-functional teams to execute cohesive account strategies
• Advise on geographic expansion strategies for consumer services clients
• Manage account renewals and support monthly recurring revenue growth
• Build layered client relationships to reduce risk and strengthen retention
• Identify and resolve client issues using internal analytics and operational tools
• Coach team members and provide constructive feedback
• Ensure consistent completion of performance metrics and reporting

Qualifications

• 6+ years of experience in lead generation or consumer services marketing, either agency-side or in-house
• Strong understanding of lead funnel economics, including CPL and cost per acquisition
• Experience aligning marketing strategy with sales capabilities
• Comfortable managing paid search-heavy media mixes and local campaign structures
• Knowledge of local SEO and review strategies relevant to home services
• Ability to shift focus from lead volume to lead quality
• Proven track record of account retention and growth

Benefits

• Base salary plus commission opportunities
• Comprehensive Medical, Dental, and Vision insurance with significant employer contributions
• 401(k) plan with 4% employer matching
• Unlimited Time Off available from the start
• Paid Volunteer Time Off (VTO) for philanthropic activities
• Flexible work environment with options for remote or hybrid work
• One-time Work From Home stipend added to the first paycheck
• Employee Assistance Program (EAP)
• 12 paid public holidays plus 2 mental health days
• Unlimited career growth and leadership opportunities in a fast-expanding firm
• Ongoing development programs for personal and career growth
• Quarterly awards for exceptional performance with prize money
• Involvement in diversity, equity, and inclusion (DEI) initiatives

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification - your background could be exactly what this team needs.