Consumer Researcher – Adorama Used/Trade (Contract)

Adorama; New York (NY); Remote; USD 91,000 - 129,000; Full time

Job summary

Adorama's Used/Trade department seeks a Freelance Consumer Researcher to uncover why customers buy, sell and trade pre-owned gear, and turn insights into more effective advertising, landing pages and offers.

Remote, ~20 hours per week initial 3-month engagement with potential extension. You will conduct interviews, test ads, analyze behavior with heatmaps, design surveys and deliver actionable recommendations.

Qualifications

• 3+ years of consumer or UX research experience.
• Experience running moderated interviews and turning insights into actionable results.
• Hands-on with unmoderated testing platforms and ability to compare options.
• Experience analyzing heatmaps, scroll maps and click data.
• Survey design skills and sampling knowledge.
• Ability to translate questions from paid media and email teams into hypotheses.
• Strong written and verbal communication and independent work ethic.

Responsibilities

• Moderate, recruit and conduct one-on-one interviews with Used/Trade customers.
• Design and run unmoderated ad/landing page tests.
• Set up and analyze heatmaps, scroll maps, and click data.
• Develop and field surveys; synthesize results into hypotheses.
• Produce concise readouts and actionable recommendations.

Skills

UX research

Moderated interviews

Unmoderated testing

Heatmap analysis

Survey design

Marketing collaboration

Independent scheduling

Tools

UserTesting

Maze

Lyssna

Hotjar

Microsoft Clarity

Crazy Egg

Job description

Consumer Researcher – Adorama Used/Trade (Contract)

Remote

Our Story
With over 50 years of serving the creative community, Adorama has grown from a beloved New York City camera store into the world’s only full-service destination for photo, video, and electronics. We’re more than a retailer—we’re a creative partner for professionals, hobbyists, and tech enthusiasts alike.

From iconic brands like Sony, Canon, and Nikon to the latest in drones, smart home tech, musical instruments, and pro audio gear, Adorama provides creators with the gear and services they need to bring their visions to life. Our passion for education, innovation and commitment to customer experience make us a dedicated and trusted resource.

At Adorama, we don’t just support creativity—we live it. Join a team that’s shaping the future of how the world captures, creates and connects.

• Growth Mindset: We set high standards, embrace failure, and are open to change.
• Be Customer-Centered:We focus on the end-to-end customer experience.
• Take Ownership & Dig Deeper:We are proactive, use data, and avoid shortcuts.
• Think Like a Start-Up:We move fast, stay flexible, and celebrate every win.
• Be Humble & Respectful:We assume positive intent, listen actively, and support one another.

About Adorama Used/Trade & Role

Adorama's Used/Trade department is seeking a Freelance Consumer Researcher to better understand what drives customers to buy, sell, and trade pre-owned gear, and translate those insights into more effective advertising, landing pages, and offers.

Adorama's Used/Trade department specializes in buying, evaluating, and reselling pre-owned equipment, as well as managing our trade-in program. Unlike customers purchasing new gear, Used/Trade customers are often more price-conscious, focused on product condition, and looking for reassurance and trust throughout the buying or selling process.

While we have extensive transaction data, we're looking to gain a deeper understanding of our customers' motivations, concerns, and decision-making behaviors.

In this role, you'll independently manage research initiatives from start to finish, including conducting customer interviews, testing ads and landing pages, analyzing customer behavior, and developing surveys. You'll report to the Paid Media team and collaborate closely with our marketing teams to turn research findings into actionable insights that improve the customer experience and drive business results.

Employment Type: Freelance / Independent Contractor

Location: Remote

Schedule: Approximately 20 hours per week, with flexibility based on interview and survey schedules

Duration: Initial 3-month engagement, with the possibility of extension based on business needs

What Will Help You Thrive

• Moderated customer interviews. Recruit, schedule and conduct one-on-one interviews with real Used/Trade customers (buyers, sellers and trade-in customers). Write the discussion guides, run the sessions and synthesize what you learn so it enriches our internal customer data: motivations, objections, trust signals, and how people describe their own gear and buying decisions.
• Unmoderated research on ads and landing pages. Design and run unmoderated tests that show where our paid ads and landing pages confuse, mislead or fail to persuade. This may include evaluating and recommending the right user research tool for our needs (platform fit, participant panel quality, cost, and ability to screen for used-gear shoppers) before running studies in it.
• Heatmap and click analysis. Set up and analyze heatmaps, scroll maps and click dataon our landing pages. Identify where visitors stall, what they ignore and what they clickthat is not clickable, and translate the patterns into specific page recommendations.
• Hypothesis-driven surveys. Work with our paid media and email teams to turn theirquestions into testable consumer hypotheses, then plan, field and analyze surveysdesigned to prove or disprove them. Own questionnaire design, sample definition andthe readout of results, including what the data does not tell us.

Deliverables
Each study ends with something the team can act on, not a raw data dump.

• A short research plan before each study: question, method, sample and timeline
• Interview recordings, transcripts and a synthesized readout with direct customer quotes
• If relevant, a written recommendation on the user research tool, with the optionscompared
• Annotated heatmap and click-analysis findings with prioritized page changes
• Survey instruments, raw results and a plain-language readout that states whether eachhypothesis held
• A running log of insights the paid media, email and Used/Trade teams can reference

Qualifications

• 3+ years of consumer or UX research experience
• A track record of running moderated interviews and turning them into clear, usableinsights
• Hands-on experience with unmoderated testing platforms (such as UserTesting, Maze,Lyssna or similar) and the judgment to compare them
• Experience analyzing heatmaps, scroll maps and click data (such as Hotjar, MicrosoftClarity or Crazy Egg)
• Survey design skills: writing unbiased questions, defining samples and reading resultswith appropriate caution
• Comfort working with paid media and email marketers and translating their questionsinto testable hypotheses
• Strong written and verbal communication, including concise readouts fornon-researchers
• Able to work independently and manage your own schedule and participant recruiting

Nice to Have

• Familiarity with the photography, video or consumer electronics market, or with resale and trade-in marketplaces

Pay range for this role:

$80 - $80 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Adorama’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.