Consumer Promotions Marketing Manager

Mars Incorporated in; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Best-in-class learning and development

Mars University access

Competitive salary and benefits

Job summary

Mars Snacking is seeking a Consumer Promotions Marketing Manager to lead strategy, planning, and activation of consumer promotions across Mars Snacking brands. You will translate insights into integrated activation plans, manage agencies, budgets, and cross-functional partnerships to drive growth and ROI.

The role is full-time and on-site in Chicago, IL with some flexibility; requires 5+ years in shopper/brand marketing and a strong background in digital media and measurement.

Qualifications

• Bachelor’s degree in Marketing or related field from an accredited university is required; Masters/Graduate-level degree is a plus.
• Five or more years (5+) of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience is needed.
• Experience supporting two or more diverse functions including Sales, Shopper, or Insights within a Consumer Package Goods (CPG) company is highly preferred.
• Exposure and/or experience with Brand Marketing teams is necessary; Shopper marketing capabilities is ideal.
• Demonstrated building of effective programs that drive growth, including coupons and value programs.
• Understanding of digital media, targeting strategies, in-store/promotional programs, and associated capabilities and opportunities.
• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.
• Budgetary and financial management acumen combined with analytical, measurement/reporting, and optimization skills.
• Presentation skills and presence, initiative leadership, consumer insight, and strategic agility.

Responsibilities

• Own consumer promotion strategy, planning, and activation across priority brands and tentpoles, serving as the primary promotions partner.
• Translate brand, consumer, and shopper insights into promotion objectives, mechanics, and integrated activation plans.
• Lead agencies and cross-functional partners through creative development, legal and rights approvals, execution, and trafficking.
• Partner with Brand, Sales, Commerce and Shopper Marketing, Legal, and external partners to scale programs across channels and retailers.
• Manage promotion budgets, timelines, risks, and governance to deliver brand and commercial objectives.
• Manage the Promotions Agency of Record and approved vendors to ensure strong collaboration and effective delivery.
• Lead portfolio planning and field communications, identifying opportunities to improve efficiency and scale.
• Help define KPIs and apply consistent measurement and ROI standards with media and measurement teams.
• Lead post-program analysis to improve effectiveness and guide future investment.

Skills

Brand Marketing

Shopper Marketing

Digital Marketing

Agency Experience

Budget Analytics

Presentation Skills

Education

Bachelor's degree in Marketing

Job description

Job Description:

Exciting opportunity with Mars Snacking!

Are you ready to promote some of the world's most beloved brands? The Consumer Promotions Marketing Manager leads the strategy & planning process, concepting, and measurement of consumer promotions across Mars Snacking brands. This position turns brand, consumer, and shopper insights into integrated national marketing programs that drive growth, strengthen partnerships, and improve return on investment. The role also manages the promotions agency, portfolio calendar, and budget while providing expert guidance to brand and cross-functional teams.

This is a full-time, on-site position (with some flexibility) in Chicago, IL.

What are we looking for?

• Bachelor’s degree in Marketing or related field from an accredited university is required; Masters/Graduate-level degree is a plus.
• Five or more years (5+) of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience is needed.
• Experience supporting two or more diverse functions including Sales, Shopper, or Insights within a Consumer Package Goods (CPG) company is highly preferred.
• Exposure and/or experience with Brand Marketing teams is necessary; Shopper marketing capabilities is ideal.
• Demonstrated building of effective programs that drive growth, including coupons and value programs.
• Understanding of digital media, targeting strategies, in-store/promotional programs, and associated capabilities and opportunities.
• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.
• Budgetary and financial management acumen combined with analytical, measurement/reporting, and optimization skills.
• Presentation skills and presence, initiative leadership, consumer insight, and strategic agility.

What are the key responsibilities?

• Own consumer promotion strategy, planning, and activation across priority brands and tentpoles, serving as the primary promotions partner.
• Translate brand, consumer, and shopper insights into promotion objectives, mechanics, and integrated activation plans.
• Lead agencies and cross-functional partners through creative development, legal and rights approvals, execution, and trafficking.
• Partner with Brand, Sales, Commerce and Shopper Marketing, Legal, and external partners to scale programs across channels and retailers.
• Manage promotion budgets, timelines, risks, and governance to deliver brand and commercial objectives.
• Manage the Promotions Agency of Record and approved vendors to ensure strong collaboration and effective delivery.
• Lead portfolio planning and field communications, identifying opportunities to improve efficiency and scale.
• Help define KPIs and apply consistent measurement and ROI standards with media and measurement teams.
• Lead post-program analysis to improve effectiveness and guide future investment.

Key Mars Leadership Competencies:

• Action Oriented
• Communicates Effectively
• Strategic Mindset
• Organizational Savvy
• Drives Results

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00