Consumer Promotions Marketing Lead - Growth & ROI

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Company bonus

Mars University

Job summary

Mars Snacking is seeking a Consumer Promotions Marketing Manager to lead strategy, planning, and measurement of consumer promotions across its brands. You will translate consumer insights into integrated national programs that drive growth and ROI, while managing the promotions agency, portfolio calendar, and budget.

This is a full-time, on-site role in Chicago, IL with some flexibility. The ideal candidate has 5+ years in Shopper/Brand Marketing, digital marketing, and agency experience, plus

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 5+ years in Shopper/Brand Marketing and Digital Marketing.
• Experience with two or more functions including Sales, Shopper, or Insights.
• Exposure to Brand Marketing; Shopper capabilities preferred.
• Experience building growth programs, including coupons.
• Understanding of digital media, in-store programs, and targeting.
• Strong strategic, analytical, and presentation skills.

Responsibilities

• Own consumer promotion strategy, planning, and activation across priority brands.
• Translate insights into promotion objectives, mechanics, and activation plans.
• Lead agencies and cross-functional teams through development and approvals.
• Collaborate with Brand, Sales, Commerce, Shopper Marketing, Legal, and vendors.
• Manage promotion budgets, timelines, risks, and governance.
• Oversee Promotions Agency of Record and key vendors.
• Lead portfolio planning and field communications for efficiency.
• Define KPIs and apply measurement and ROI standards.
• Lead post-program analysis to guide future investment.

Job description

Mars Snacking is seeking a Consumer Promotions Marketing Manager to lead strategy, planning, and measurement of consumer promotions across its brands. You will translate consumer insights into integrated national programs that drive growth and ROI, while managing the promotions agency, portfolio calendar, and budget.

This is a full-time, on-site role in Chicago, IL with some flexibility. The ideal candidate has 5+ years in Shopper/Brand Marketing, digital marketing, and agency experience, plus