Consumer Market & Category Insights Manager

Evermark; Hackensack (NJ); On-site; USD 120,000 - 125,000; Full time

Job summary

Evermark is seeking a Category Insights Lead within Global Brand to connect brand strategy, category performance, and the sales team's data needs. You will own consumer and market insights, track POS and retail performance, and turn data into selling stories that win retailer support.

Responsibilities include leading syndicated data reporting across Bed Head, tracking category trends, monitoring the competitive landscape, and translating research into actionable brand strategies and marketing

Qualifications

• 5+ years' experience in syndicated research (Nielsen/IRI/Circana), prior market research supplier and innovation experience is a plus.
• Demonstrated experience with qualitative and quantitative research techniques - concept, product, and package testing, brand tracking, awareness and usage, and segmentation analysis.
• Strong storytelling ability - can pull from multiple data sources to build a deeper, holistic understanding.
• Flexible and nimble, able to adapt to changing priorities; strategic and creative with strong attention to detail.
• Comfortable in a foundational, service-oriented role

Responsibilities

• Own syndicated data reporting and interpretation (Nielsen, Circana/IRI) across the Bed Head portfolio.
• Track category trends, share shifts, and white space opportunities within styling and the broader hair care category.
• Monitor competitive landscape — new launches, pricing, promotional activity, share movement.
• Manage consumer research: usage & attitude studies, concept and creative testing, brand health tracking.
• Translate research and data into actionable insights for brand strategy, NPD, and marketing planning.
• Support sell-in deck development with market, share, and shopper insights (e.g., new distribution pitches).
• Own category management fundamentals: assortment strategy, planogram/shelf recommendations, SKU rationalization.
• Lead category reviews and space-to-sales analysis by retailer.
• Track category-level KPIs (distribution, velocity, share of shelf) distinct from brand-level POS.
• Build data-backed selling stories and category reviews for retailer pitches and line reviews.
• Build and maintain weekly/monthly POS dashboards by retailer and by SKU.
• Analyze sell-through velocity, inventory positions, and flag at-risk or high-opportunity items.
• Develop retailer scorecards summarizing performance vs. plan and vs. category.

Skills

Storytelling

Analytics

Cross-functional collaboration

Adaptability

Attention to detail

Education

Bachelor's degree

Tools

Nielsen

Circana/IRI

Job description

Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential: Suave, ChapStick, Q-tips, Caress, St. Ives, TIGI Bed Head, Noxzema, Pond’s, Lever 2000. These are brands people know, trust, and use daily - and we are building their next chapter.

Backed by a growth-oriented YellowWood Partners, we operate with speed, focus, and accountability. Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations. That means sharpening strategy, raising the bar on execution, and making smart, decisive moves across the enterprise - from how we plan and operate to how we go to market.

This is a company in motion. We are scaling quickly, building new capabilities, and creating the operating model as we go. For the right people, that means rare access, real influence, and the opportunity to help shape not just a role, but a company.

Role Mandate

This role connects brand strategy, category performance, and the sales team's data needs. Sitting within Global Brand, the CMI and Category Insights Lead owns consumer and market insights, tracks POS and retail performance, and serves as an embedded analytical resource to the Head of Sales and broader sales organization, turning data into selling stories that win retailer support.

Key Responsibilities

• Own syndicated data reporting and interpretation (Nielsen, Circana/IRI) across the Bed Head portfolio
• Track category trends, share shifts, and white space opportunities within styling and the broader hair care category
• Monitor competitive landscape — new launches, pricing, promotional activity, share movement
• Manage consumer research: usage & attitude studies, concept and creative testing, brand health tracking
• Translate research and data into actionable insights for brand strategy, NPD, and marketing planning
• Support sell-in deck development with market, share, and shopper insights (e.g., new distribution pitches)

Category Insights

• Own category management fundamentals: assortment strategy, planogram/shelf recommendations, SKU rationalization
• Lead category reviews and space-to-sales analysis by retailer
• Track category-level KPIs (distribution, velocity, share of shelf) distinct from brand-level POS
• Build data-backed selling stories and category reviews for retailer pitches and line reviews

POS & Retail Performance Tracking

• Build and maintain weekly/monthly POS dashboards by retailer and by SKU
• Analyze sell-through velocity, inventory positions, and flag at-risk or high-opportunity items
• Develop retailer scorecards summarizing performance vs. plan and vs. category

Qualifications

• Bachelor's degree required.
• 5+ years' experience in syndicated research (Nielsen/IRI/Circana), previous market research supplier, and innovation experience a plus.
• Demonstrated experience with qualitative and quantitative research techniques - concept, product, and package testing, brand tracking, awareness and usage, and segmentation analysis.
• Strong storytelling ability - can pull from multiple data sources to build a deeper, holistic understanding.
• Flexible and nimble, able to adapt to changing priorities; strategic and creative with strong attention to detail.
• Comfortable in a foundational, service-oriented role

People Who Thrive Here

We look for people who take ownership, move with urgency, and care deeply about results.

Across every level and function, success here comes from thinking like an operator; not waiting to be told what to do but seeing what needs to happen and driving it forward. The individual must be comfortable working across teams, influencing without hierarchy, and making progress even when the path isn’t perfectly defined.

This is a fast-moving environment with high standards and real accountability. In return, you’ll have meaningful responsibility, autonomy to lead your work, and the opportunity to grow alongside brands, and a company, that are being actively shaped.

Compensation:

The base salary range for this position is $120,000 - $125,000 per year. In addition, this role is eligible for an annual discretionary bonus based on individual and company performance. Actual compensation may vary based on experience, skills, and geographic location.