Consumer Insights & Category Strategy Manager

Evermark; Hackensack (NJ); On-site; USD 120,000 - 125,000; Full time

Job summary

Evermark is seeking a Category Insights Lead within Global Brand to connect brand strategy, category performance, and the sales team's data needs. You will own consumer and market insights, track POS and retail performance, and turn data into selling stories that win retailer support.

Responsibilities include leading syndicated data reporting across Bed Head, tracking category trends, monitoring the competitive landscape, and translating research into actionable brand strategies and marketing

Qualifications

• 5+ years' experience in syndicated research (Nielsen/IRI/Circana), prior market research supplier and innovation experience is a plus.
• Demonstrated experience with qualitative and quantitative research techniques - concept, product, and package testing, brand tracking, awareness and usage, and segmentation analysis.
• Strong storytelling ability - can pull from multiple data sources to build a deeper, holistic understanding.
• Flexible and nimble, able to adapt to changing priorities; strategic and creative with strong attention to detail.
• Comfortable in a foundational, service-oriented role

Responsibilities

• Own syndicated data reporting and interpretation (Nielsen, Circana/IRI) across the Bed Head portfolio.
• Track category trends, share shifts, and white space opportunities within styling and the broader hair care category.
• Monitor competitive landscape — new launches, pricing, promotional activity, share movement.
• Manage consumer research: usage & attitude studies, concept and creative testing, brand health tracking.
• Translate research and data into actionable insights for brand strategy, NPD, and marketing planning.
• Support sell-in deck development with market, share, and shopper insights (e.g., new distribution pitches).
• Own category management fundamentals: assortment strategy, planogram/shelf recommendations, SKU rationalization.
• Lead category reviews and space-to-sales analysis by retailer.
• Track category-level KPIs (distribution, velocity, share of shelf) distinct from brand-level POS.
• Build data-backed selling stories and category reviews for retailer pitches and line reviews.
• Build and maintain weekly/monthly POS dashboards by retailer and by SKU.
• Analyze sell-through velocity, inventory positions, and flag at-risk or high-opportunity items.
• Develop retailer scorecards summarizing performance vs. plan and vs. category.

Skills

Storytelling

Analytics

Cross-functional collaboration

Adaptability

Attention to detail

Education

Bachelor's degree

Tools

Nielsen

Circana/IRI

Job description

Evermark is seeking a Category Insights Lead within Global Brand to connect brand strategy, category performance, and the sales team's data needs. You will own consumer and market insights, track POS and retail performance, and turn data into selling stories that win retailer support.

Responsibilities include leading syndicated data reporting across Bed Head, tracking category trends, monitoring the competitive landscape, and translating research into actionable brand strategies and marketing