Associate Brand Manager

Ignitely; Jersey City (NJ); On-site; USD 65,000 - 80,000; Full time

Job summary

A leading skincare brand located in Jersey City, NJ, seeks a passionate Brand Marketing Associate. The ideal candidate will assist in strategic brand leadership and drive sustainable sales growth. Responsibilities include developing integrated marketing strategies, managing brand forecasts, and leading website content updates. Requires a Bachelor's degree, 2-3 years of brand marketing experience, and strong interpersonal skills. This role is an excellent opportunity for growth in a dynamic, innovative environment.

Qualifications

• 2-3 years of experience in brand marketing, preferably in OTC or FMCG.
• Strong attention to detail and ability to manage complexity.
• Ability to work collaboratively across organizations.

Responsibilities

• Assist in strategic leadership for the brand.
• Develop national integrated-marketing communications.
• Own sales forecasts and competitive analysis.
• Manage A&P budget and forecasts.
• Lead website refresh and content development.
• Drive consumer promotion and shopper marketing.
• Liaise with medical and regulatory teams.
• Support new product launch readiness.

Skills

Brand marketing experience

Strong interpersonal skills

Excellent communication skills

Strategic thinking

Analytical skills

Digitally savvy

Strong work ethic

Education

Bachelor's degree

MBA or equivalent preferred

Tools

Nielsen or similar database tools

Job description

Job Category: Sales / Marketing - Marketing Management

Description

Are you ready to help men and women Champion their Skin with high-performance products? We are looking for a passionate brand builder and business leader to continue the momentum of the company, a leading skincare brand spanning 4 categories. This is an exciting time to join us, a highly innovative brand with a rich heritage, as we evolve to meet the ever-changing needs of our consumers and customers to unlock sources of growth.

We don't settle for silver! Join our diverse and agile team. We look forward to hearing from you!

Role & Responsibilities Summary

• Assist in strategic leadership for the brand, ensuring aligned Where to Play and How to Win choices to drive sustainable sales growth and profitability.
• Assist in development of national integrated-marketing communications in collaboration with agency partners.
• Own sales and consumption forecasts, liaising with cross-functional partners and representing brand in S&OP meetings to drive towards a consensus forecast.
• Own brand and competitive analysis by leveraging Nielsen, as well as other internal and external data platforms, to continuously assess the health of the business (HOB) and deliver actionable business insights.
• Own marketing A&P budget. Manage updates to A&P budget throughout the year, make recommendations for reallocation opportunities, open POs and track invoices. Also forecast returns and obsolescence expenses.
• Lead website refresh and development of enhanced content to ensure brand & retailer websites are properly updated with current assets and communication as an integral part of 360-degree brand amplification.
• Lead consumer promotion, shopper marketing, and in-store display initiatives in partnership with integrated marketing and sales strategy to drive lower funnel conversion.
• Act as brand lead for the development of retailer-specific media in partnership with sales teams and agency partners.
• Liaise with medical, legal, and regulatory teams to ensure timely review and alignment on marketing assets.
• Support new product launch readiness.
• Perform other duties as assigned.

Role Requirements

Skills and Experience

• Bachelors degree from an accredited four-year college or university. MBA or equivalent preferred.
• 2-3 years of experience in brand marketing, especially in OTC or FMCG.
• Strong interpersonal skills.
• Excellent communication skills, both written and verbal.
• Clear attention to detail and ability to manage complexity.
• Strategic and analytical thinking.
• Skilled Nielsen navigator (or proficient with other syndicated database tools)
• Digitally savvy
• Strong work ethic

Behaviors

• Leadership skills to envision, engage, enable, and execute. Takes action, instead of waiting to be told what to do.
• Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies. Creatively partners to find solutions.
• Act for change embraces change and ambiguity. Initiates new & improved ways of working. Driver mentality willing to roll up sleeves to get things done. Active curiosity always interested in exploring new insights to inform decisions.
• Develop people takes responsibility for oneself and others in anticipation of future business needs.

CANDIDATE DETAILS

1+ to 2 years experience

Seniority Level - Associate

Management Experience Required - No Minimum