Consumer Insights & Product Innovation Lead

Spectraforce Technologies

Carrollton (GA)

Hybrid

USD 110,000 - 170,000

Full time

14 days+

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Job summary

Spectraforce Technologies in Carrollton, GA is seeking a Consumer Insights Lead to translate contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio.

You will bridge market research, analytics, and strategy, turning raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.

Qualifications

Bachelor's Degree in Marketing, Market Research or related field
8–11 years of experience in consumer insights or market analytics
Specialized degree in Marketing, Market Research, or related field

Responsibilities

Design and execute quantitative and qualitative research (surveys, field interviews, VOC programs)
Analyze contractor behavior and buying patterns in electrical categories
Translate insights into product requirements, prioritization, and value propositions
Build segmentation models for contractor types, applications, and channels
Collaborate with Product Management and Engineering to embed customer insights into NPI pipeline
Identify whitespace opportunities for new products and adjacent categories

Skills

Consumer insights

Market research

VOC strategy

Product marketing

Commercial analytics

B2B product insights

Industrial markets

Education

Bachelor's Degree

Specialized Degree: Marketing

Master's degree

Tools

Tableau

Power BI

Job description

You will bridge market research, analytics, and strategy, turning raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.

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