Consumer Insights Lead

Spectraforce Technologies; Carrollton (GA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Spectraforce Technologies in Carrollton, GA is seeking a Consumer Insights Lead to translate contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio.

You will bridge market research, analytics, and strategy, turning raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.

Qualifications

• Bachelor's Degree in Marketing, Market Research or related field
• 8–11 years of experience in consumer insights or market analytics
• Specialized degree in Marketing, Market Research, or related field

Responsibilities

• Design and execute quantitative and qualitative research (surveys, field interviews, VOC programs)
• Analyze contractor behavior and buying patterns in electrical categories
• Translate insights into product requirements, prioritization, and value propositions
• Build segmentation models for contractor types, applications, and channels
• Collaborate with Product Management and Engineering to embed customer insights into NPI pipeline
• Identify whitespace opportunities for new products and adjacent categories

Skills

Consumer insights

Market research

VOC strategy

Product marketing

Commercial analytics

B2B product insights

Industrial markets

Education

Bachelor's Degree

Specialized Degree: Marketing

Master's degree

Tools

Tableau

Power BI

Job description

Title: Consumer Insights Lead

Type: Permanent / Direct-Hire

Location: Carrollton, GA (Hybrid)

Job Summary

The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution.

This position bridges market research, analytics, and strategy, transforming raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.

Key Responsibilities

• Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs)
• Analyze contractor behavior, buying patterns, and unmet needs across electrical categories
• Develop actionable insights on product usage, installation pain points, and productivity drivers
• Build segmentation models (contractor type, application, channel, jobsite needs)
• Partner with Product Management and Engineering to embed customer insights into NPI pipeline
• Translate insights into product requirements, feature prioritization, and value propositions
• Identify whitespace opportunities for new products and adjacent category expansion
• Analyze competitor products, channel strategies, and share shifts
• Convert complex data into clear, concise insights and recommendations.
• Establish best practices for insights methodologies and data integrity

Required Education & Experience

• Bachelor's Degree
• Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
• 8-11 Years Experience

Field(s) of Expertise:

Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets.

Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction

Preferred Education & Experience

Master's degree

Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field

12-14 Years Experience

Certifications/Licenses:

• Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies
• Pragmatic Institute Certification
• Certified Market Research Analyst (CMRA)
• Insights Association coursework/certifications
• Tableau or Power BI certification
• Product Management certification

Spans of Control:

Does this role manage team members: No

Travel Domestic - up to 50% of time