SR CONSUMER INSIGHTS MANAGER

Kent Consumer Brands Americas, LLC in; Muscatine (IA); On-site; USD 120,000 - 160,000; Full time

Job summary

Kent Consumer Brands Americas, LLC is seeking a Sr. Consumer Insights Manager to lead the global insights strategy across our consumer brands.

You will set research priorities, partner with senior leaders, and translate findings into strategic actions that drive growth and portfolio decisions. This on-site role in Muscatine, IA requires a deep analytic mindset, excellent storytelling, and the ability to influence cross-functional teams across Brand Management, Marketing, and Innovation to unlock

Qualifications

• 10+ years of global experience in consumer insights or market research within the CPG industry.
• Expertise in consumer research methodologies aligned to business objectives.
• Strong statistical methods, analysis, and survey design capabilities.
• Familiarity with Nielsen IQ, Circana, Numerator is a plus.
• Proven ability to influence senior stakeholders and cross-functional teams.

Responsibilities

• Lead the global consumer insights strategy and set research priorities.
• Partner with Brand Management, Marketing, and Innovation to evaluate opportunities.
• Monitor trends to identify growth opportunities and risks.
• Integrate primary and secondary data to solve business challenges and guide investments.
• Translate insights into executive-level recommendations for planning and resource allocation.
• Provide strategic leadership throughout the innovation lifecycle.
• Manage relationships with external research agencies and partners.
• Embed customer insights across business decisions and growth strategies.

Skills

Consumer insights

Market research

Statistical analysis

Survey design

Data visualization

NielsenIQ

Circana

Numerator

Cross-functional influence

Communication skills

Job description

SR CONSUMER INSIGHTS MANAGER (Finance)

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!

This position is designed and intended to be performed on-site in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES

• Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
• Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
• Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
• Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
• Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
• Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
• Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
• Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS

• 10 years of global experience in consumer insights, market research, or related roles within the CPG industry.
• Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
• Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
• Proven ability to influence cross-functional teams and senior stakeholders.
• Excellent communication, storytelling, and presentation skills.
• Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
• Highly analytical with a passion for understanding consumer behavior.

TRAVEL

• Up to 25% - trainings, meetings, and conferences