Consumer Insights Associate — Market Research & Growth

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 55,000 - 72,000; Full time

Benefits offered by this job

Unlimited paid time off

One paid volunteer day

Team stock purchase plan

Health savings or flexible spending

401k with company match

Education Assistance

Wellness reimbursement

Paid maternity and paternity leave

Lunch provided in office

Onsite game room

Job summary

Wingstop Restaurants Inc. in Dallas invites applications for a Consumer Insights Associate to support our strategic growth through quantitative and qualitative research across the organization.

You will coordinate day-to-day activities, assist with survey programming, fieldwork, and reporting while partnering with the Consumer Insights team for timely, accurate deliverables. The role offers hands-on experience across research methodologies, working with stakeholders, and gaining exposure to

Qualifications

• Bachelor's degree in Market Research, Marketing, Psychology, Sociology, or related field.
• 0-2 years of professional experience in consumer insights, market research, analytics or related fields.
• Strong organizational skills and attention to detail.
• Experience with PowerPoint and Excel.
• Experience supporting research projects and cross-functional projects is a plus.

Responsibilities

• Support the execution of consumer research projects from project setup through final deliverables.
• Assist with survey programming, testing, and launch activities using platforms such as Qualtrics, Zappi, YouGov and other tools.
• Monitor fieldwork progress and data collection to ensure quality standards, timelines, and sample targets are achieved.
• Coordinate qualitative research logistics, including focus groups, interviews, online communities, and recruitment.
• Support in-person research initiatives such as taste tests and sensory evaluations, including scheduling and onsite execution.
• Build PowerPoint slides and research deliverables under guidance of team leadership.
• Stay current on consumer insights methodologies, tools, and industry best practices.

Skills

Consumer behavior

Detail oriented

Organizational skills

Collaboration

Learning mindset

PowerPoint

Excel

Education

Bachelor's degree

Tools

Qualtrics

Zappi

YouGov

Job description

Wingstop Restaurants Inc. in Dallas invites applications for a Consumer Insights Associate to support our strategic growth through quantitative and qualitative research across the organization.

You will coordinate day-to-day activities, assist with survey programming, fieldwork, and reporting while partnering with the Consumer Insights team for timely, accurate deliverables. The role offers hands-on experience across research methodologies, working with stakeholders, and gaining exposure to