Growth Innovation Leader: Strategic Menu & Brand Growth

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 230,000 - 320,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt

One paid volunteer day of your choice

Competitive bonus structure for eligib

Team member stock purchase plan

Health savings or flexible spending

401k - (dollar for dollar on the first

Comprehensive medical, dental, and vis

Basic life and AD&D insurance provided

Pet insurance

Education Assistance

Wellness reimbursement program

Paid maternity and paternity leave

Job summary

Wingstop Restaurants Inc. is seeking a Senior Director of Growth Innovation to define and lead the company’s innovation strategy, driving sustainable, profitable growth across menu, value, occasions, packaging, and guest experiences.

The role will build and run a high-performing innovation engine, translating consumer insights and cultural trends into scalable platforms. You will partner across Brand, Culinary, Operations, Finance, and Analytics to accelerate ideas to market.

Qualifications

• Bachelor’s degree in Marketing, Business, Innovation, or a related field.
• MBA or advanced degree strongly preferred, especially with focus on strategy, innovation, or consumer insights.
• 12+ years of experience in marketing, brand strategy, innovation, or related fields.
• Experience within QSR, restaurant, retail, or consumer packaged goods industries preferred.
• Demonstrated track record of leading end-to-end initiatives—from insight generation through execution and scaling.

Responsibilities

• Lead Wingstop’s growth innovation strategy aligned to long-term objectives.
• Own a balanced portfolio across menu, value, occasions, packaging, and experiences.
• Build a repeatable innovation operating model for speed and cross-functional alignment.
• Define success metrics and ensure initiatives tie to traffic, sales, and guest engagement.
• Collaborate with Brand, Culinary, Operations, Finance, Analytics to deliver initiatives.

Skills

Strategic thinking

Cross-functional collaboration

Leadership

Storytelling & communication

Project management

Data-driven decision making

Marketing analytics

Ambiguity tolerance

Education

Bachelor’s degree in Marketing, Business, Innovation, or related field

MBA or advanced degree

Tools

Tableau

Adobe Analytics

Google Analytics

PowerPoint

Braze

Salesforce Marketing Cloud

Job description

Wingstop Restaurants Inc. is seeking a Senior Director of Growth Innovation to define and lead the company’s innovation strategy, driving sustainable, profitable growth across menu, value, occasions, packaging, and guest experiences.

The role will build and run a high-performing innovation engine, translating consumer insights and cultural trends into scalable platforms. You will partner across Brand, Culinary, Operations, Finance, and Analytics to accelerate ideas to market.