Growth-Driven Integrated Marketing Manager

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt

Volunteer day

Competitive bonus structure

Stock purchase plan

Health savings or FSA

401k

Medical, dental, and vision benefits

Life and AD&D insurance

Pet insurance

Education Assistance

Wellness reimbursement

Maternity/paternity leave

Job summary

Wingstop Restaurants Inc. is seeking a Manager of Integrated Marketing to lead insight-driven programs that build the Wingstop brand, drive restaurant traffic, and deliver business growth.

You will own initiatives from strategy through execution, measurement and optimization across advertising, digital channels, CRM and loyalty, in-restaurant touchpoints, partnerships and other consumer-facing channels. The ideal candidate is strategic, highly collaborative, and able to connect business

Qualifications

• 5+ years of experience in integrated marketing and brand marketing, with leadership of complex cross-channel campaigns.
• Strong project-management skills, capable of handling multiple priorities, stakeholders, budgets and deadlines.
• Experience managing creative and agency partners from briefing through production and execution.
• MBA is strongly desired though not mandatory.

Responsibilities

• Own end-to-end development and execution of integrated marketing programs across channels.
• Develop and execute plans for national campaigns, partnerships, and brand moments.
• Lead cross-functional marketing workstreams across Creative, Media, Digital, CRM, Operations, Analytics, and Finance.
• Partner with Creative to develop campaign assets, visuals, messaging, and channel-specific creative.
• Lead in-restaurant point-of-purchase materials strategy and deployment to drive conversion.
• Develop timelines, assign roles, anticipate risks, and resolve issues to stay on plan and budget.
• Manage marketing budgets, forecast expenses, and optimize spend for impact.
• Establish KPIs and collaborate with Analytics to monitor performance and optimize in-market.

Skills

Integrated marketing

Brand marketing

Cross-channel campaigns

Project management

Agency management

Education

MBA

Tools

CRM platforms

Analytics tools

Job description

Wingstop Restaurants Inc. is seeking a Manager of Integrated Marketing to lead insight-driven programs that build the Wingstop brand, drive restaurant traffic, and deliver business growth.

You will own initiatives from strategy through execution, measurement and optimization across advertising, digital channels, CRM and loyalty, in-restaurant touchpoints, partnerships and other consumer-facing channels. The ideal candidate is strategic, highly collaborative, and able to connect business