Consumer Insights Analyst — Data-Driven Growth

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt"

Volunteer day

Competitive bonus structure

Stock purchase plan

Health benefits

401k

Education Assistance

Wellness reimbursement

Maternity/paternity leave

Lunch provided

Discount on Wingstop gift cards

Onsite game room

Job summary

Wingstop Restaurants Inc. in Dallas is seeking a Consumer Insights Analyst to support strategic growth by generating actionable consumer insights through quantitative and qualitative research. You will manage day-to-day projects, survey programming, data collection, analysis, and reporting.

You'll partner with Marketing, Digital, Innovation and Operations to answer key business questions, leverage primary and syndicated data, and help drive data-driven decisions across the organization.

Qualifications

• Interest in consumer behavior and data-driven decisions
• Experience with survey data and qualitative data
• Ability to translate data into actionable insights
• Strong attention to detail and data quality
• Excellent written, verbal, and presentation skills
• Experience presenting research findings to stakeholders
• Experience with DIY research platforms preferred
• Restaurant/CPG research experience a plus
• Bachelor’s degree in Market Research, Marketing, Psychology, Sociology, Business Analytics, Statistics, or related field
• 3+ years of professional experience in consumer insights or related field

Responsibilities

• Support end-to-end consumer research projects: setup, fieldwork, data analysis and reporting
• Program and test surveys using Qualtrics, Zappi, YouGov and other tools
• Monitor fieldwork to meet quality, timelines and sample targets
• Analyze survey and qualitative data to derive meaningful insights
• Develop PowerPoint presentations summarizing findings for stakeholders
• Support both custom and turnkey research studies across business needs
• Assist with brand health tracking and recurring measurement programs
• Collaborate with Marketing, Digital, Innovation and Operations teams

Skills

Consumer insights

Quantitative research

Qualitative research

Data analysis

Presentation skills

Project management

Collaboration

DIY research platforms

PowerPoint

Education

Bachelor's degree in Market Research / related field

Tools

Qualtrics

Zappi

YouGov

Job description

Wingstop Restaurants Inc. in Dallas is seeking a Consumer Insights Analyst to support strategic growth by generating actionable consumer insights through quantitative and qualitative research. You will manage day-to-day projects, survey programming, data collection, analysis, and reporting.

You'll partner with Marketing, Digital, Innovation and Operations to answer key business questions, leverage primary and syndicated data, and help drive data-driven decisions across the organization.