Consumer Insights Analyst

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt"

Volunteer day

Competitive bonus structure

Stock purchase plan

Health benefits

401k

Education Assistance

Wellness reimbursement

Maternity/paternity leave

Lunch provided

Discount on Wingstop gift cards

Onsite game room

Job summary

Wingstop Restaurants Inc. in Dallas is seeking a Consumer Insights Analyst to support strategic growth by generating actionable consumer insights through quantitative and qualitative research. You will manage day-to-day projects, survey programming, data collection, analysis, and reporting.

You'll partner with Marketing, Digital, Innovation and Operations to answer key business questions, leverage primary and syndicated data, and help drive data-driven decisions across the organization.

Qualifications

• Interest in consumer behavior and data-driven decisions
• Experience with survey data and qualitative data
• Ability to translate data into actionable insights
• Strong attention to detail and data quality
• Excellent written, verbal, and presentation skills
• Experience presenting research findings to stakeholders
• Experience with DIY research platforms preferred
• Restaurant/CPG research experience a plus
• Bachelor’s degree in Market Research, Marketing, Psychology, Sociology, Business Analytics, Statistics, or related field
• 3+ years of professional experience in consumer insights or related field

Responsibilities

• Support end-to-end consumer research projects: setup, fieldwork, data analysis and reporting
• Program and test surveys using Qualtrics, Zappi, YouGov and other tools
• Monitor fieldwork to meet quality, timelines and sample targets
• Analyze survey and qualitative data to derive meaningful insights
• Develop PowerPoint presentations summarizing findings for stakeholders
• Support both custom and turnkey research studies across business needs
• Assist with brand health tracking and recurring measurement programs
• Collaborate with Marketing, Digital, Innovation and Operations teams

Skills

Consumer insights

Quantitative research

Qualitative research

Data analysis

Presentation skills

Project management

Collaboration

DIY research platforms

PowerPoint

Education

Bachelor's degree in Market Research / related field

Tools

Qualtrics

Zappi

YouGov

Job description

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

What We’ll Need

The Consumer Insights Analyst will support Wingstop's strategic growth agenda by helping generate actionable consumer insights through quantitative and qualitative research. This role is responsible for the day-to-day execution of research projects, including survey programming, data collection management, data analysis, and reporting.

Working closely with the Consumer Insights team and cross-functional business partners, this individual will leverage primary research, syndicated data, and DIY research platforms to answer key business questions and support decision-making across the organization.

The ideal candidate is intellectually curious, detail-oriented, analytically minded, and eager to develop expertise in consumer insights and market research. This role offers the opportunity to gain hands-on experience across a variety of research methodologies and business challenges while contributing to high-impact initiatives.

• Support the execution of consumer research projects from beginning to end, including project setup, fieldwork management, data analysis, and reporting
• Program, test, and launch surveys using platforms such as Qualtrics, Zappi, YouGov, and other research tools
• Monitor fieldwork and data collection to ensure quality, timelines, and sample targets are achieved
• Analyze quantitative survey data and qualitative research findings to identify meaningful insights and business implications
• Develop PowerPoint reports and presentations that summarize research findings in a clear, concise, and actionable manner
• Support custom and turnkey research studies across a variety of business needs
• Assist with ongoing brand health tracking and other recurring measurement programs
• Partner with internal stakeholders across Marketing, Digital, Innovation, Operations, and other functions to support research requests
• Help manage focus groups, online communities, interviews, and sensory/taste testing studies
• Conduct secondary research and competitive analysis to provide additional context and insights as needed
• Maintain research documentation, project files, and insights repositories
• Stay current on consumer insights methodologies, tools, and industry best practices
• Other duties as assigned

What You’ll Need

• Strong interest in consumer behavior, market research, and data-driven decision making
• Familiarity with quantitative and qualitative research methodologies
• Experience working with survey data and/or qualitative research data
• Ability to analyze data and identify clear, actionable insights
• Strong attention to detail and commitment to data quality
• Excellent written, verbal, and presentation skills
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Comfortable working in a fast-paced, collaborative environment
• Naturally curious with a desire to continuously learn and grow
• Proactive, resourceful, and willing to take ownership of projects
• Experience with DIY research platforms is strongly preferred
• Experience creating PowerPoint presentations and communicating research findings to stakeholders
• Restaurant, foodservice, or CPG project management research experience is a plus
• Bachelor's degree in Market Research, Marketing, Psychology, Sociology, Consumer Behavior, Business Analytics, Statistics, or a related field required
• 3+ years of professional experience in consumer insights, market research, marketing analytics, or related field

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.