Consumer Insights & Analytics Analyst

YETI; Austin (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

YETI is seeking a Consumer Insights Analyst to support market intelligence, customer analytics, and consumer research across Brand, Marketing, Product, and Commercial teams. You will work with senior analysts to translate multi-source datasets into actionable insights that guide decisions.

The role emphasizes turning analyses into concise narratives, building repeatable insights assets, and collaborating with cross-functional partners to bring data-driven decisions to life.

Qualifications

• Greater than 2 years of experience in data analytics, marketing analytics, market research, or consumer research.
• Proficiency with SQL, Excel/Sheets, Tableau/Power BI or similar tools.
• Familiarity with Qualtrics survey platform.

Responsibilities

• Pull, organize, and quality-check data from survey exports, transaction and profile data, and review text.
• Run exploratory analyses and identify meaningful trends and actionable insights.
• Build clean charts, tables, and visuals that are easy to reuse and interpret.
• Assist with survey QA, launch, and monitoring in Qualtrics and manage audience lists.
• Turn analyses into clear, digestible summaries and visuals for leadership and stakeholders.

Skills

SQL

Excel/Sheets

Tableau/Power BI

Qualtrics

LLMs usage

Data visualization

Data analytics

Tools

Qualtrics

Job description

YETI is seeking a Consumer Insights Analyst to support market intelligence, customer analytics, and consumer research across Brand, Marketing, Product, and Commercial teams. You will work with senior analysts to translate multi-source datasets into actionable insights that guide decisions.

The role emphasizes turning analyses into concise narratives, building repeatable insights assets, and collaborating with cross-functional partners to bring data-driven decisions to life.