Insights & Analytics Analyst: Drive Sales & NPD

Fresh Mark, Inc.; Massillon (OH); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Full-time employment

Supportive team

Growth opportunities

Job summary

Fresh Mark, Inc. is seeking an Insights & Analytics Analyst to translate syndicated market data, consumer research, and internal sales data into insights that inform channel strategy, trade programming, and product pipeline decisions.

This role supports both Sales Analytics and NPD, builds dashboards, analyzes category performance, and prepares leadership-ready analyses to drive business decisions.

Qualifications

• 3+ years of experience in category management, sales analytics, or market research.
• Proficiency with syndicated data platforms such as Nielsen, Circana, or IRI.
• Familiarity with primary research methods including surveys and concept testing.
• Strong Excel and data visualization skills; Power BI experience a plus.

Responsibilities

• Analyzes syndicated market data to track category performance, brand velocity, and competitive positioning.
• Builds and maintains dashboards and reporting tools for sales and trade program performance.
• Supports NPD concept validation and consumer research, including survey instruments and results synthesis.
• Monitors pricing and promotional activity across the competitive set and reports regularly.
• Pulls and structures internal sales data to support sales planning and strategy reviews.
• Supports development of customer and channel business cases with data-driven analysis.
• Prepares presentation-ready analyses for internal leadership and customer-facing use.
• Maintains a library of consumer research, trend reports, and category insights.

Skills

Category management

Sales analytics

Market research

Data visualization

Excel

Power BI

CPG experience

Education

Bachelor's degree in business, marketing, statistics, or related field

Tools

Nielsen

Circana

IRI

Excel

Power BI

Job description

Fresh Mark, Inc. is seeking an Insights & Analytics Analyst to translate syndicated market data, consumer research, and internal sales data into insights that inform channel strategy, trade programming, and product pipeline decisions.

This role supports both Sales Analytics and NPD, builds dashboards, analyzes category performance, and prepares leadership-ready analyses to drive business decisions.