Sr Analyst, Consumer Insights

Colonial Group; Winston-Salem (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Colonial Group is seeking a Sr. Analyst Consumer Insights to champion the voice of the consumer across product, marketing and sales teams in Winston-Salem.

You will lead innovation, shopper, and go-to-market insights projects, present findings to leadership, and support analytic reporting. The role requires 6+ years of experience and a university degree, with strong quantitative and qualitative research skills.

Qualifications

• University degree; 10+ years if no degree.
• 6+ years of relevant experience in consumer insights.
• Ability to analyze and translate insights into actionable recommendations.
• Experience with quantitative and qualitative research and insights vendors.

Responsibilities

• Lead innovation insights projects through survey tools and platforms.
• Manage shopper and GTM insights including PDP shopability and pricing.
• Support analytics and reporting with cross tabs and deck proofs.
• Present insights to leadership and cross-functional teams.

Skills

Consumer insights

Presentation

Project management

Strategic thinking

Education

University degree

Tools

Qualtrics

Decipher

SPSS

Forsta Plus

Job description

The opportunity

The Sr. Analyst Consumer Insights represents the voice of the consumer. This position works closely with a variety of business partners, including the Director and Sr. Manager on the Insights team as well as product management teams, brand marketing and the sales organization. Consumer insights are used to inform business and brand decisions that drive innovation, market share and sales.

The role

• Innovation Insights: Co-manage and/or lead innovation insights projects through our innovation pipeline. This includes DIY survey tools and insights community platforms, inclusive of planning, executing, reporting and presenting insights. Collaboration with product development teams with consumer-led ideation, concept screens and wear tests, as wells as prototype and competitive products.
• Shopper Insights: Lead analytic and qualitative insights, such as shopper hierarchy and decision trees, merchandising and PDP shopability.
• Go-To-Market Insights: Co-manage and/or lead packaging, naming, pricing and creative development through qual, qual and AI testing.
• Team Support: Work with Director Consumer Insights and Sr. Manager Consumer Insights through analytic quantitative support and reporting, including cross tabs and proofing decks.

The requirements

Education Required

• University Degree, in lieu of degree will require 10+ years of related work experience.

Experience Required

• 6+ years.

Key Competencies and Success Factors

• Consumer focused and understands the realities of retail and how consumers make decisions across channels
• Motivated self-starter with ability to prioritize
• Capable presenter and comfortable in front of leadership
• Comfortable flexing based on shifting business priorities
• Strategic thinking capability - can see the big picture and translate insights into actionable recommendations
• Experience with executing and managing a range of quantitative and qualitative consumer research, including experience with insights vendors
• Experience with writing questionnaires.
• Programming proficiency in DIY research tools and platforms (Decipher, Qualtrics, Forsta Plus, SPSS, etc.)
• Ability to analyze, report and deliver results