Construction Marketing Lead - AI-Driven Growth & RFPs

Henkel Construction Company; Ames (IA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Weekly pay

401(k) matching

Profit sharing

Referral program

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance

Disability insurance

Accident Insurance

Critical Illness Insurance

Paid holidays

Paid Time Off

Job summary

Henkel Construction Company is seeking a Marketing Manager to lead marketing initiatives on-site in Ames or Mason City. You will drive brand positioning, RFP/RFQ leadership, and digital/social media strategy, plus content development and AI-assisted market research to strengthen competitive position.

The role partners with the Director of Business Development to pursue growth, maintain templates, and ensure timely submissions. Strong writing, design, and leadership are essential.

Qualifications

• 5+ years marketing experience, preferably in commercial construction.
• Demonstrated experience leading RFP/RFQ responses and proposal development.
• Strong digital, social media, and visual storytelling skills.
• Proficiency in Adobe Creative Suite and video editing software.
• Experience with CRM systems, SEO, digital analytics, and AI tools.
• Exceptional writing, design, and organizational skills.

Responsibilities

• Develop and execute marketing strategies aligned with company growth and pursuit objectives.
• Manage brand consistency across all platforms and materials.
• Identify target markets and support relationship-building with the Director of Business Development.
• Track performance metrics and optimize strategies to improve engagement and ROI.
• Lead preparation and submission of all RFP/RFQ responses.
• Collaborate with project teams to develop narratives, visuals, and interview materials.
• Maintain proposal templates, project sheets, and qualifications packages.
• Ensure submissions are strategic, compliant, and delivered on time.
• Develop and manage a content calendar aligned with business development goals.
• Create and publish content across LinkedIn, Facebook, Instagram, and digital platforms.
• Capture and edit project photography and video to showcase capabilities.
• Design marketing materials including brochures, signage, sponsorship assets, and digital campaigns.
• Oversee website updates and SEO optimization.
• Monitor analytics and optimize content to grow brand visibility and engagement.
• Utilize AI tools for market research, industry analysis, competitor insights, and client intelligence.
• Support go/no-go decisions with data-driven analysis and predictive insights.
• Implement automation tools to streamline workflows and CRM tracking.
• Develop newsletters, press releases, and external communications.
• Support industry events, sponsorships, and client engagement initiatives.
• Perform additional assignments per supervisor's and President's direction.

Skills

Marketing strategy

RFP/RFQ leadership

Digital marketing

Content development

AI-driven market research

Brand management

Analytics & ROI optimization

Writing & storytelling

Leadership

Education

Bachelor's degree in Marketing, Communications, Graphic Design, Business, or related field

Tools

Adobe Creative Suite

Video editing software

CRM systems

SEO

AI tools

Job description

Henkel Construction Company is seeking a Marketing Manager to lead marketing initiatives on-site in Ames or Mason City. You will drive brand positioning, RFP/RFQ leadership, and digital/social media strategy, plus content development and AI-assisted market research to strengthen competitive position.

The role partners with the Director of Business Development to pursue growth, maintain templates, and ensure timely submissions. Strong writing, design, and leadership are essential.