Construction Marketing Manager

Henkel Construction Company; Ames (IA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Weekly pay

401(k) matching

Profit sharing

Referral program

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance

Disability insurance

Accident Insurance

Critical Illness Insurance

Paid holidays

Paid Time Off

Job summary

Henkel Construction Company is seeking a Marketing Manager to lead marketing initiatives on-site in Ames or Mason City. You will drive brand positioning, RFP/RFQ leadership, and digital/social media strategy, plus content development and AI-assisted market research to strengthen competitive position.

The role partners with the Director of Business Development to pursue growth, maintain templates, and ensure timely submissions. Strong writing, design, and leadership are essential.

Qualifications

• 5+ years marketing experience, preferably in commercial construction.
• Demonstrated experience leading RFP/RFQ responses and proposal development.
• Strong digital, social media, and visual storytelling skills.
• Proficiency in Adobe Creative Suite and video editing software.
• Experience with CRM systems, SEO, digital analytics, and AI tools.
• Exceptional writing, design, and organizational skills.

Responsibilities

• Develop and execute marketing strategies aligned with company growth and pursuit objectives.
• Manage brand consistency across all platforms and materials.
• Identify target markets and support relationship-building with the Director of Business Development.
• Track performance metrics and optimize strategies to improve engagement and ROI.
• Lead preparation and submission of all RFP/RFQ responses.
• Collaborate with project teams to develop narratives, visuals, and interview materials.
• Maintain proposal templates, project sheets, and qualifications packages.
• Ensure submissions are strategic, compliant, and delivered on time.
• Develop and manage a content calendar aligned with business development goals.
• Create and publish content across LinkedIn, Facebook, Instagram, and digital platforms.
• Capture and edit project photography and video to showcase capabilities.
• Design marketing materials including brochures, signage, sponsorship assets, and digital campaigns.
• Oversee website updates and SEO optimization.
• Monitor analytics and optimize content to grow brand visibility and engagement.
• Utilize AI tools for market research, industry analysis, competitor insights, and client intelligence.
• Support go/no-go decisions with data-driven analysis and predictive insights.
• Implement automation tools to streamline workflows and CRM tracking.
• Develop newsletters, press releases, and external communications.
• Support industry events, sponsorships, and client engagement initiatives.
• Perform additional assignments per supervisor's and President's direction.

Skills

Marketing strategy

RFP/RFQ leadership

Digital marketing

Content development

AI-driven market research

Brand management

Analytics & ROI optimization

Writing & storytelling

Leadership

Education

Bachelor's degree in Marketing, Communications, Graphic Design, Business, or related field

Tools

Adobe Creative Suite

Video editing software

CRM systems

SEO

AI tools

Job description

*This is an on-site role. You may work out of either ourAmesorMason Cityoffice.*

Job Description

The primary function of this position is to develop and lead marketing initiatives in direct alignment with business development goals. This role is responsible for brand positioning, RFP/RFQ leadership, digital and social media strategy, content development, and leveraging AI-driven tools to enhance market research and competitive positioning. The Marketing Manager plays a key role in supporting pursuit strategy, increasing visibility, and driving revenue growth.

Duties and Responsibilities:

Marketing Strategy & Business Development Alignment

• Develop and execute marketing strategies aligned with company growth and pursuit objectives.
• Manage brand consistency across all platforms and materials.
• Identify target markets and support relationship-building efforts with the Director of Business Development.
• Track performance metrics and optimize strategies to improve engagement and ROI.
• Lead preparation and submission of all RFP/RFQ responses.
• Collaborate with project teams to develop compelling narratives, visuals, and interview materials.
• Maintain proposal templates, project sheets, and qualifications packages.
• Ensure submissions are strategic, compliant, and delivered on time.

Digital & Social Media Management

• Develop and manage a content calendar aligned with business development goals.
• Create and publish content across LinkedIn, Facebook, Instagram, and digital platforms.
• Capture and edit project photography and video to showcase company capabilities.
• Design marketing materials including brochures, signage, sponsorship assets, and digital campaigns.
• Oversee website updates and SEO optimization.
• Monitor analytics and optimize content to grow brand visibility and engagement.
• Utilize AI tools for market research, industry analysis, competitor insights, and client intelligence.
• Support go/no-go decisions with data-driven analysis and predictive insights.
• Implement automation tools to streamline workflows and CRM tracking.

Communications & Industry Engagement

• Develop newsletters, press releases, and external communications.
• Support industry events, sponsorships, and client engagement initiatives.
• Perform additional assignments per supervisor's and President's direction.

Position Qualifications:

• 5+ years of marketing experience, preferably in commercial construction.
• Demonstrated experience leading RFP/RFQ responses and proposal development.
• Strong digital, social media, and visual storytelling skills.
• Proficiency in Adobe Creative Suite and video editing software.
• Experience with CRM systems, SEO, digital analytics, and AI tools.
• Exceptional writing, design, and organizational skills.
• Must have ability to plan own work schedule.
• Demonstrated problem solving skills.
• Ability to convey information and ideas clearly to individuals in a manner that engages the audience and helps them understand and retain the message.
• Proven leadership skills, able to seek creative ways of doing things, able to support others to achieve goals and take charge when appropriate.
• Acts as a role model within and outside the company.

Education:

• Bachelor's degree in Marketing, Communications, Graphic Design, Business, or related field.

Performance Expectations

• High-quality, timely proposal submissions.
• Measurable growth in digital engagement and brand visibility.
• Effective integration of AI tools to strengthen pursuit strategy.
• Direct contribution to business development success.
• Weekly Pay Cycle
• 401(k) guaranteed company contribution
• Profit Sharing Bonus
• Referral Bonus Program
• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA)
• Life Insurance
• Short and Long-Term Disability
• Accident Insurance (covers off-duty accidents)
• Critical Illness Insurance
• Work-Life Balance:
• Paid Holidays
• Paid Time Off

Equal Opportunity Statement:

Henkel Construction is proud to be an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where every employee is valued, respected, and encouraged to reach their full potential.