Connectivity - Resident Communications Manager

Conservice; Logan (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

Conservice is seeking a Resident Communications Manager to lead the resident communications function for its connectivity solution across multifamily and single-family residences. You will own the content, journeys, and platform hygiene while driving enrollments and self-service adoption.

Responsibilities include defining SLAs, auditing FAQs and landing pages, designing email journeys, and overseeing offshore team members.

Qualifications

• 5–7 years in B2C lifecycle communications, email campaign architecture, or marketing operations.
• 2+ years directly managing direct reports.
• Experience with AI copywriting/workflow tools is a plus.

Responsibilities

• Define intake rules, SLAs, request protocols, and escalation paths.
• Audit and update resident-facing FAQs, landing pages, and automated flows to improve self-service.
• Design, build, and manage templated and custom email journeys.
• Lead due diligence and rollout for key platforms.
• Measure results with enrollment reporting and attribution tracking.
• Coach and manage 2–3 offshore specialists weekly.
• Create SOPs and knowledge bases for campaigns and landing-page builds.
• Establish QA checklists and template standards for assets.

Skills

B2C lifecycle

Email campaigns

Marketing operations

People management

AI automation

CMS platforms

Email marketing automation

Tools

Contentful CMS

Engage

Marq/Canva

Baton/ClickUp

Job description

Connectivity - Resident Communications Manager

#11743

Multiple Locations

Location(s)

Salt Lake City , Utah 84111 , United States

United States

Job Description

The Resident Communications Manager is the operational and tactical leader for Conservice Connectivity Solution's resident communications function. The role is responsible for technical and content production of connectivity amenity customer journeys for Multifamily (MDU) and Single-Family Residences (SFR) residents.

Serve as the internal subject matter expert on resident communication journeys, translating complex property network setups into simple, frictionless onboarding experiences that drive resident enrollment. Own team structure, platform hygiene (Contentful CMS, Engage marketing automation, Marq/Canva bulk flyer tools, and Baton/ClickUp workflow management), cross-functional SLA boundaries with Implementations, PMO, and Account Management, as well as the direct management and upskilling of the communications specialists.

Key Responsibilities:

• Department Charter & Boundaries: Define and enforce clear intake rules, service-level agreements (SLAs), request protocols, and escalation paths.
• Support & Self-Service Alignment: Partner with Resident Support and Product to audit and update resident-facing FAQs, landing pages, and automated communication flows to improve self-service resolution.
• Email Journeys: Design, build, and manage templated and custom email journeys.
• Vendor & Tool Migration: Lead due diligence, evaluation, and rollout for key platforms.
• Attribution & Impact: Implement UTM link tracking, QR-code attribution, and enrollment-conversion reporting to measure results.
• Direct Team Management: Coach, manage and evaluate 2–3 offshore Resident Communications Specialists through weekly one-on-ones, workload distribution, and technical skill development.
• SOP & Knowledge Transfer: Create documentation, standard operating procedures, and internal knowledge bases for landing-page builds, custom email copywriting, and campaign logic.
• Quality Assurance: Establish QA checklists and template standards. Review campaign assets before deployment to ensure accuracy across copy, merge tags, property details, and provider information.

Hands-On Execution

• Resident Journey Optimization: Map and optimize end-to-end resident communication flows to reduce onboarding friction, improve self-service adoption, and drive enrollment.
• Copywriting & Journey Builds: Draft, edit, and optimize resident email sequences, landing pages, FAQs, and move-in/move-out guides.
• Contentful CMS & Engage: Administer Contentful, including merge tags, property profiles, and provider themes; configure Engage campaigns, timed deliveries, event triggers, and audience segmentation.
• Bulk Asset Automation: Manage bulk-flyer automation workflows, maximize platform capabilities, and execute API-driven design templates.

Requirements

• Experience: 5–7 years in B2C lifecycle communications, email campaign architecture, or marketing operations, with at least 2 years directly managing direct reports.
• Player-Coach Mindset: Proven willingness and capability to perform hands-on platform builds and copywriting while driving team strategy.
• Professional Maturity & Collaboration: Strong track record of navigating cross-functional ambiguity, managing stakeholder expectations, and escalation protocols.
• AI & Automation: Demonstrated experience utilizing AI copywriting/workflow tools responsibly, scaling output and ensuring QA standards.
• Platform Mastery: Hands-on proficiency with CMS platforms, email marketing automation, and design tools.
• Workflow Systems: Experience establishing intake workflows and automations in modern project management systems.
• Domain Expertise: Prior exposure to proptech, telecom, bulk internet services, or resident engagement platforms is a plus.

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, or on any other basis prohibited by law. Information on race, gender and national origin will only be used for statistical and recordkeeping purposes, and will not be used in making any employment decisions. All information provided will be kept separate from your expression of interest. Providing this information is strictly voluntary, and you will not be subjected to any adverse action or treatment if you choose not to provide this information. If you do not choose to answer these questions, we ask that you select "Decline to Identify" for each question. Thank you for your voluntary cooperation.

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