Connectivity - Resident Communications Manager

Conservice LLC; Logan (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

Conservice LLC is seeking a Resident Communications Manager to lead the connectivity communications function for Multifamily and Single-Family residences. You will own journey design, email sequences, and content production across platforms, while managing a small offshore team and aligning with cross-functional partners.

The role emphasizes hands-on copywriting, CMS administration, and marketing automation, with a focus on onboarding friction reduction and enrollment growth.

Qualifications

• 5-7 years in B2C lifecycle communications, email campaigns, or marketing operations.
• 2+ years directly managing direct reports.
• Proven ability to perform hands-on platform builds and copywriting while guiding team strategy.
• Experience with AI copywriting/workflow tools and QA standards.
• Hands-on proficiency with CMS platforms, email marketing automation, and design tools.

Responsibilities

• Map and optimize end-to-end resident communication flows to reduce onboarding friction and drive enrollment.
• Draft, edit, and optimize resident emails, landing pages, FAQs, and move-in/move-out guides.
• Administer Contentful CMS and Engage campaigns, including templates and audience segmentation.
• Configure bulk asset automation workflows and design templates for marketing content.
• Lead and coach 2-3 offshore Resident Communications Specialists with weekly 1:1s.

Skills

B2C lifecycle communications

Email campaign architecture

Marketing operations

Team leadership

AI copywriting

CMS platforms

Email marketing automation

Design tools familiarity

Workflow automation

Proptech exposure

Tools

Contentful CMS

Engage

Marq/Canva

Baton/ClickUp

UTM tracking

Job description

Connectivity - Resident Communications Manager

#11743

Multiple Locations

Location(s)

Salt Lake City , Utah 84111 , United States

Job Description

The Resident Communications Manager is the operational and tactical leader for Conservice Connectivity Solution's resident communications function. The role is responsible for technical and content production of connectivity amenity customer journeys for Multifamily (MDU) and Single-Family Residences (SFR) residents.

Serve as the internal subject matter expert on resident communication journeys, translating complex property network setups into simple, frictionless onboarding experiences that drive resident enrollment. Own team structure, platform hygiene (Contentful CMS, Engage marketing automation, Marq/Canva bulk flyer tools, and Baton/ClickUp workflow management), cross-functional SLA boundaries with Implementations, PMO, and Account Management, as well as the direct management and upskilling of the communications specialists.

Key Responsibilities:

A. Team Strategy, Architecture & Cross-Functional Collaboration

• Department Charter & Boundaries: Define and enforce clear intake rules, service-level agreements (SLAs), request protocols, and escalation paths.
• Support & Self-Service Alignment: Partner with Resident Support and Product to audit and update resident-facing FAQs, landing pages, and automated communication flows to improve self-service resolution.
• Email Journeys: Design, build, and manage templated and custom email journeys.
• Vendor & Tool Migration: Lead due diligence, evaluation, and rollout for key platforms.
• Attribution & Impact: Implement UTM link tracking, QR-code attribution, and enrollment-conversion reporting to measure results.
• Direct Team Management: Coach, manage, and evaluate 2-3 offshore Resident Communications Specialists through weekly one-on-ones, workload distribution, and technical skill development.
• SOP & Knowledge Transfer: Create documentation, standard operating procedures, and internal knowledge bases for landing-page builds, custom email copywriting, and campaign logic.
• Quality Assurance: Establish QA checklists and template standards. Review campaign assets before deployment to ensure accuracy across copy, merge tags, property details, and provider information.

C. Hands-On Execution

• Resident Journey Optimization: Map and optimize end-to-end resident communication flows to reduce onboarding friction, improve self-service adoption, and drive enrollment.
• Copywriting & Journey Builds: Draft, edit, and optimize resident email sequences, landing pages, FAQs, and move-in/move-out guides.
• Contentful CMS & Engage: Administer Contentful, including merge tags, property profiles, and provider themes; configure Engage campaigns, timed deliveries, event triggers, and audience segmentation.
• Bulk Asset Automation: Manage bulk-flyer automation workflows, maximize platform capabilities, and execute API-driven design templates.

Requirements

• Experience: 5-7 years in B2C lifecycle communications, email campaign architecture, or marketing operations, with at least 2 years directly managing direct reports.
• Player-Coach Mindset: Proven willingness and capability to perform hands-on platform builds and copywriting while driving team strategy.
• Professional Maturity & Collaboration: Strong track record of navigating cross-functional ambiguity, managing stakeholder expectations, and escalation protocols.
• AI & Automation: Demonstrated experience utilizing AI copywriting/workflow tools responsibly, scaling output and ensuring QA standards.
• Platform Mastery: Hands-on proficiency with CMS platforms, email marketing automation, and design tools.
• Workflow Systems: Experience establishing intake workflows and automations in modern project management systems.
• Domain Expertise: Prior exposure to proptech, telecom, bulk internet services, or resident engagement platforms is a plus.

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, or on any other basis prohibited by law. Information on race, gender and national origin will only be used for statistical and recordkeeping purposes, and will not be used in making any employment decisions. All information provided will be kept separate from your expression of interest. Providing this information is strictly voluntary, and you will not be subjected to any adverse action or treatment if you choose not to provide this information. If you do not choose to answer these questions, we ask that you select "Decline to Identify" for each question. Thank you for your voluntary cooperation.

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