Communications Specialist

FirstService Residential; Naples (FL); On-site; USD 94,558,000 - 108,886,000; Full time

Benefits offered by this job

Comprehensive benefits

401k with company match

Occasional travel

Job summary

FirstService Residential is seeking a Communications Coordinator to plan, implement, and manage resident communications across newsletters, announcements, notices, surveys and email campaigns. You will maintain websites and digital platforms, support events, and collaborate with departments to promote consistent, branded messaging.

You will develop templates, edit materials, and monitor analytics to improve engagement, always aligning with client expectations and standards.

Qualifications

• Associate degree required; Bachelor's preferred.
• 1–3 years of experience in communications, marketing, PR, community engagement, or related field.
• Experience within property management, hospitality, or customer service preferred.
• Experience managing websites, social media, email marketing systems, and digital tools preferred.
• Social Media: Facebook administration, content creation, scheduling tools.
• Marketing: Mailchimp, Canva, basic photography/videography, and digital image editing software (Photoshop CS/Elements).
• Website Management: Content updates and strategy alignment.
• Office Tools: Microsoft Office Suite, Google Workspace, Adobe Acrobat.
• Must possess a valid Florida driver license.

Responsibilities

• Coordinate, develop, and distribute resident communications including newsletters, announcements, notices, surveys, email campaigns, and special communications.
• Ensure communication content is accurate, professional, timely, and consistent with approved branding and communication standards.
• Partner with community leadership and departments to support communication initiatives and organizational objectives.
• Assist with developing communication plans for major projects, events, operational updates, and emergency notifications.
• Create written, visual, and digital content for newsletters, websites, presentations, social media platforms, and resident communications.
• Edit and proofread communication materials for clarity, accuracy, grammar, and consistency.
• Develop communication templates and standardized messaging to improve efficiency and consistency.
• Maintain and update community websites, communication portals, and digital communication tools.
• Monitor online content remains current, accurate, and relevant.
• Coordinate updates with vendors, technology partners, and internal stakeholders as needed.
• Monitor digital communication channels and recommend improvements to enhance user experience and engagement.
• Support resident engagement campaigns and promotional activities.
• Develop surveys and feedback opportunities to assess resident satisfaction and communication effectiveness.
• Assist with promoting community programs, events, amenities, and special initiatives.
• Serve as a communication resource to residents by facilitating clear and effective information sharing.
• Support communications related to community events, meetings, educational programs, and resident activities.
• Develop promotional materials and event communications.
• Coordinate photography and content collection during events for future communications and marketing purposes.
• Monitor communication effectiveness through participation metrics, website analytics, survey results, and email engagement statistics.
• Prepare reports and recommendations regarding communication performance and improvement opportunities.
• Maintain communication records and archives as appropriate.
• Maintain communications calendars and publication schedules.
• Coordinate communication requests from various departments and stakeholders.
• Organize and maintain digital assets, photographs, communication templates, and marketing materials.
• Provide administrative support for communication-related projects and initiatives.

Skills

Social media management

Content creation

Editing & proofreading

Digital communications tools

Vendor coordination

Lighting & photography basics

Driver license

Education

Associate degree in Communications/PR/Marketing/Journalism/Business Admin

Bachelor's degree preferred

Tools

Mailchimp

Canva

Photoshop CS/Elements

Microsoft Office

Google Workspace

Adobe Acrobat

Job description

Description

The Communications Coordinator is responsible for planning, coordinating, and executing communication strategies that support resident engagement and ensure the timely, accurate, and consistent delivery of information across multiple communication channels. This position develops and distributes community communications, maintains digital communication platforms, supports events and initiatives, and collaborates with departments to promote effective communication practices that align with FirstService Residential standards and client expectations.

Your Responsibilities

Communications Management

• Coordinate, develop, and distribute resident communications including newsletters, announcements, notices, surveys, email campaigns, and special communications.
• Ensure communication content is accurate, professional, timely, and consistent with approved branding and communication standards.
• Partner with community leadership and departments to support communication initiatives and organizational objectives.
• Assist with developing communication plans for major projects, events, operational updates, and emergency notifications.

Content Development

• Create written, visual, and digital content for newsletters, websites, presentations, social media platforms, and resident communications.
• Edit and proofread communication materials for clarity, accuracy, grammar, and consistency.
• Develop communication templates and standardized messaging to improve efficiency and consistency.

Website & Digital Platform Administration

• Maintain and update community websites, communication portals, and digital communication tools.
• Ensure online content remains current, accurate, and relevant.
• Coordinate updates with vendors, technology partners, and internal stakeholders as needed.
• Monitor digital communication channels and recommend improvements to enhance user experience and engagement.

Resident Engagement

• Support resident engagement initiatives through communication campaigns and promotional activities.
• Develop surveys and feedback opportunities to assess resident satisfaction and communication effectiveness.
• Assist with promoting community programs, events, amenities, and special initiatives.
• Serve as a communication resource to residents by facilitating clear and effective information sharing.

Event Communications

• Support communications related to community events, meetings, educational programs, and resident activities.
• Develop promotional materials and event communications.
• Coordinate photography and content collection during events for future communications and marketing purposes.

Reporting & Analytics

• Monitor communication effectiveness through participation metrics, website analytics, survey results, and email engagement statistics.
• Prepare reports and recommendations regarding communication performance and improvement opportunities.
• Maintain communication records and archives as appropriate.

Administrative Support

• Maintain communications calendars and publication schedules.
• Coordinate communication requests from various departments and stakeholders.
• Organize and maintain digital assets, photographs, communication templates, and marketing materials.
• Provide administrative support for communication-related projects and initiatives.

Skills & Qualifications

• Associate degree in Communications, Public Relations, Marketing, Journalism, Business Administration, or related field required; Bachelor's degree preferred.
• Minimum one (1) to three (3) years of experience in communications, marketing, public relations, community engagement, or a related field.
• Experience within property management, hospitality, community association management, customer service, or related industries preferred.
• Experience managing websites, social media platforms, email marketing systems, and digital communication tools preferred.
• Social Media: Facebook administration, content creation, scheduling tools.
• Marketing: Mailchimp, Canva, basic photography/videography, and digital image editing software (Photoshop CS/Elements)
• Website Management: Content updates and strategy alignment.
• Office Tools: Microsoft Office Suite, Google Workspace, Adobe Acrobat.
• Must possess a valid Florida driver license.

Physical Requirements

• Standing, sitting, walking and occasional climbing.
• Ability to detect auditory and/or visual emergency alarms.
• Must be able to interact with all types of individuals, be mentally alert, detail oriented, and with good reasoning skills.
• Must be able to work in small and confined spaces for extended periods of time.
• Must have finger dexterity for typing/using a keyboard.
• Must be able to speak English in a clear and understandable voice so that various types of communications may be conducted with people of various levels of education and capabilities, to include the exchange and receipt of information over the telephone, email and in person.
• Flexible schedule, including evenings, weekends, and on-call availability for crisis communication.

Schedule

Monday – Friday. Flexible schedule, including evenings, weekends, and on-call availability for crisis communication.

What We Offer

• As a full-time exempt associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision.
• In addition, you will be eligible for time off benefits, paid holidays, and a 401k with company match.
• Occasional travel may be required to attend training and other company functions.

Compensation

$33.00 - $38.00 an hour

Disclaimer

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties, and responsibilities to this job at any time.

Automated Employment Decision Tool (AEDT) Usage

We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.

Job Qualifications and Characteristics Assessed

The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.

Alternative Selection Process or Reasonable Accommodations

Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel [e-mail].

Requesting Information About the AEDT - NYC Local Law 144

Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at [e-mail]; we will respond in accordance with Local Law 144, within 30 days.