Community Social Media & Content Strategist

City of Round Rock; Round Rock (TX); On-site; USD 52,000 - 70,000; Full time

Job summary

The City of Round Rock’s Parks and Recreation Department is seeking a Digital & Social Media Coordinator to elevate visibility and engagement for our programs, events, and initiatives. This role thrives in a fast-paced, collaborative environment and requires confident engagement with residents, partners, and businesses.

Under general supervision, you will execute a comprehensive digital marketing strategy including social media management, website updates, email marketing, and digital ads,

Qualifications

• Bachelor’s degree required; additional education may substitute for experience.
• Three years of relevant experience in digital marketing or social media.
• Valid Texas driver’s license or the ability to obtain one.

Responsibilities

• Develop and manage SMO strategy for the department.
• Plan, create, and publish content across Facebook, Instagram, and X.
• Engage audiences, enhance brand presence, and respond to inquiries.
• Track analytics to refine campaigns and prepare reports.
• Coordinate with partners and influencers to expand reach.
• Direct, produce, and edit marketing video content for promos and reels.
• Lead digital advertising campaigns to increase visibility.
• Attend events and deliver timely photo/video edits for recap posts.

Skills

Social media management

Content creation

Video production

Adobe Creative Suite

After Effects

AI content tools

Visual storytelling

Portfolio development

Education

Bachelor's degree

Tools

Video editing software

Analytics tools

Job description

The City of Round Rock’s Parks and Recreation Department is seeking a Digital & Social Media Coordinator to elevate visibility and engagement for our programs, events, and initiatives. This role thrives in a fast-paced, collaborative environment and requires confident engagement with residents, partners, and businesses.

Under general supervision, you will execute a comprehensive digital marketing strategy including social media management, website updates, email marketing, and digital ads,