Digital & Social Media Coordinator

City of Round Rock, TX; Round Rock (TX); On-site; USD 65,000 - 85,000; Full time

Job summary

City of Round Rock, TX seeks a Digital & Social Media Coordinator to craft compelling content, grow engagement, and elevate programs and events. You will manage SMO, create videos, and collaborate with local partners to tell the community’s story across multiple platforms.

The role focuses on storytelling, timely posts, and analytics-driven improvements in a fast-paced civic environment, with opportunities to showcase a strong portfolio.

Qualifications

• Bachelor’s degree required; additional education may substitute for experience.
• Minimum of three years of relevant experience.
• Valid Texas driver’s license or ability to obtain before employment.

Responsibilities

• Develop and manage the department’s digital marketing and SMO strategy.
• Plan, create, and publish content across Facebook, Instagram, and X.
• Produce and edit marketing video content and reels.
• Track analytics and report performance to refine campaigns.
• Collaborate with partners and events to expand reach.
• Maintain brand voice and respond to inquiries promptly.
• Attend events to capture content for recap posts.

Skills

Social media strategy

Community engagement

Video production

Storytelling

Content creation

Analytics tracking

Education

Bachelor’s degree

Tools

After Effects

Adobe Creative Suite

AI content tools

Job description

The City of Round Rock’s Parks and Recreation Department is seeking an innovative, community-minded Digital & Social Media Coordinator to elevate the visibility, engagement, and impact of our programs, events, and initiatives. This role is ideal for a creative storyteller who thrives in a fast-paced, collaborative environment and is confident engaging directly with our residents, local partners, and businesses.

Position Overview

Under general supervision, the Digital & Social Media Coordinator is responsible for executing a comprehensive digital marketing strategy that includes social media management, website updates, email marketing, digital advertising, and the creation of compelling community-focused content. This position plays a key role in shaping the department’s brand voice and strengthening connections throughout the Round Rock community.

Key Responsibilities

• Develop and manage the department’s Social Media Optimization (SMO) strategy.
• Plan, create, and publish content across department social media platforms including Facebook, Instagram, and X (formerly Twitter).
• Implement effective strategies to engage audiences, enhance brand presence, and respond to inquiries promptly.
• Track analytics to refine campaigns, measure performance, and prepare departmental reports.
• Coordinate with business, industry, and social media influencers to expand reach and build meaningful partnerships.
• Direct, produce, and edit marketing video content, including promotional videos and short-form reels.
• Lead digital advertising strategies, including paid social media campaigns, to increase visibility.
• Attend and capture content at special events and programs, delivering timely photo and video edits for recap posts and social-first storytelling.

Highlighted Qualities & Skills

• Outgoing, personable communicator who is genuinely comfortable engaging face-to-face with customers, stakeholders, and partner businesses.
• Active, savvy user of multiple social media platforms with a strong understanding of digital trends.
• Proficiency in After Effects, Adobe Creative Suite, AI generative content tools, and other modern content creation and editing software.
• Familiarity with sports, lifestyle, and experiential brands and how to translate their style into engaging community content.
• Ability to shoot high-quality video and photography.
• Thrives in a fast-paced, collaborative environment with multiple ongoing projects.
• Innovative, self-driven content creator with strong visual storytelling skills.
• Strong portfolio featuring social-first, performance-driven content. *If selected for an interview, candidates will be asked to provide a portfolio for review.

Experience & Education

• Bachelor’s degree; additional education may substitute for experience on a year-per-year basis.
• Three (3) years of relevant experience; additional experience may substitute for education on a year-per-year basis.

Certificates, Licenses & Qualifications

• Valid Texas driver’s license or the ability to obtain one prior to employment.