Community Sales Specialist

The Geneva Suites; BLOOMINGTON (MN); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Job summary

The Geneva Suites is seeking a Community Sales Specialist to drive private-pay occupancy across its residential assisted living homes in the Twin Cities. You will build and nurture referral relationships with hospitals, discharge planners, fiduciaries, and community partners, guiding families from first inquiry to move-in with empathy and clarity.

Ideal candidates have 2+ years in consultative sales or business development, proficiency with CRM tools, and strong public speaking skills.

Qualifications

• 2+ years of experience in consultative sales, business development, or account management with quotas met or exceeded.
• Experience prospecting, building a referral/partner pipeline, and in high-trust relationship-based selling is a plus.
• Proficiency with CRM systems for pipeline tracking, email platforms, and calendar management.

Responsibilities

• Secure private-pay resident move-ins by converting inquiries into tours, assessments, and admissions.
• Build and maintain referral networks with hospitals, discharge planners, social workers, and senior living communities.
• Network in person regularly near Geneva Suites locations and represent the company at events and meetings.
• Respond promptly to inquiries from families and referral partners; guide families through assessments and admissions steps.
• Track inquiries, referral sources, tours, and follow-ups in the CRM to keep the pipeline organized.

Skills

Consultative selling

Referral networks

Emotional intelligence

Discovery listening

Value communication

Pipeline discipline

Public speaking

Networking

Tools

CRM systems

Email platforms

Calendar management

Job description

The Community Sales Specialist at The Geneva Suites is a quota-minded, relationship-driven sales professional who builds referral partnerships across the Twin Cities, prospects and closes new business, and guides families from first inquiry through move-in with clarity, urgency, and compassion, growing private-pay occupancy across the company's residential assisted living homes.

ABOUT THE GENEVA SUITES

The Geneva Suites provides small, residential assisted living homes throughout the Twin Cities, with locations in Bloomington, Burnsville, Eagan, Edina, and Eden Prairie. The Geneva Suites specializes in higher-acuity care in a true home setting, where dignity, safety, and meaningful engagement come first. Its mission is simple: build exceptional teams through CARES to enhance lives. The team operates by the C.A.R.E.S. core values (Can-Do Attitude, Accountability for Actions, Respectful Collaboration, Education is a Priority, and Safety First) and hires people who Get It, Want It, and have the Capacity for It.

SUCCESS LOOKS LIKE

• Private-pay occupancy across all seven homes is growing, with qualified inquiries moving to tours, assessments, and move-ins on a steady, predictable timeline.
• Hospitals, TCUs, discharge planners, fiduciaries, and community partners think of The Geneva Suites first when a family needs higher-acuity care in a home setting, and referral volume climbs month over month.
• Every family and referral partner has one consistent point of contact, every follow-up happens on time, and the CRM shows exactly where each prospective resident stands.

OBJECTIVES

• Secure private-pay resident move-ins by converting qualified inquiries into tours, assessments, and admissions.
• Build and maintain referral networks with traditional sources (hospitals, TCUs, assisted living communities, discharge planners, social workers) and nontraditional sources (wealth managers, fiduciaries, churches, community leaders).
• Network in person on a consistent basis near Geneva Suites locations and represent the company at community events, meetings, and professional gatherings.
• Respond promptly to every inquiry from families and referral partners.
• Conduct private tours of Geneva Suites homes with empathy and confidence, and guide families through assessments and admissions steps.
• Use active listening and discovery to understand each family's care needs, priorities, financial considerations, and decision timeline.
• Clearly communicate what sets The Geneva Suites apart: care ratios, home environments, and a resident-centered model.
• Serve as the consistent point of contact from first inquiry through move-in, coordinating follow-up promptly and personally.
• Track inquiries, referral sources, tours, and follow-up actions in the CRM so no prospective resident or partner relationship is overlooked.
• Travel regularly between Geneva Suites locations and referral partner sites, with limited company-paid travel outside Minnesota.

COMPETENCIES

• Consultative Selling: Converts qualified leads into commitments in a high-trust environment without pressure.
• Referral Relationship Building: Develops and keeps professional networks with hospitals, discharge planners, social workers, senior living communities, fiduciaries, and community organizations.
• Emotional Intelligence: Supports families through difficult care decisions with empathy, patience, and clear communication.
• Discovery and Listening: Uncovers family priorities, care needs, financial considerations, and timelines to guide the right next step.
• Value Communication: Explains the Geneva Suites model, care ratios, and home environment in a way families and partners remember.
• Pipeline Discipline: Follows up on every inquiry, referral, tour, and assessment on time and keeps the pipeline organized.
• Self-Direction: Motivated by measurable outcomes such as move-ins, occupancy growth, and new referral sources.
• Community Presence: Comfortable networking, speaking publicly, and representing the organization in the community.

EDUCATION AND EXPERIENCE

• 2+ years of experience in consultative sales, business development, or account management with a proven track record of meeting or exceeding quotas or revenue targets required; senior care or healthcare experience is not required, and The Geneva Suites provides paid training on care models, assessments, and admissions.
• Experience prospecting, networking, and building a referral or partner pipeline from the ground up preferred; experience selling in a high-trust, relationship-based environment (such as financial services, real estate, insurance, home services, or B2B solutions) and an existing Twin Cities professional network are a plus.
• Proficiency with CRM systems for pipeline tracking and follow-up, along with email platforms and calendar management, required.
• Comfort with in-person relationship development and public speaking, a valid driver's license, and reliable transportation required, along with a passion for serving seniors and their families with dignity and compassion.
• Must have a valid driver’s license and proof of insurance

COMPENSATION AND BENEFITS

• Base salary: $75,000 per year, based on experience.
• Commission: Performance-based compensation and commission on resident move-ins, plus referral bonus potential.
• Schedule: Full-time with a flexible schedule.
• Benefits: Medical, dental, vision, and 401(k) for full-time employees, plus Minnesota Sick and Safe Time.
• Mileage: Mileage allowance for travel between homes and referral partners.
• Development: Paid training and continuing education, with a focus on personal, professional, and financial (PPF) goals.
• Growth: Advancement opportunities through the Geneva Suites Maturity Model, in a supportive, team-based culture.

PHYSICAL REQUIREMENTS

• Must be able to travel regularly between Geneva Suites locations and referral partner sites with a valid driver's license and reliable transportation.
• Must be able to walk and stand for extended periods while conducting home tours, attending networking meetings, and visiting referral partners.
• Must be able to navigate residential-style homes, including stairs, narrow hallways, and varying layouts common in small senior living settings.
• Must be able to sit and use a computer or phone for extended periods while managing inquiries, documenting interactions, and coordinating follow-up.
• Must be able to lift or carry materials up to 20 pounds, including marketing materials, brochures, and small event supplies.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, The Geneva Suites recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. The Geneva Suites will not unlawfully discriminate against or harass any employee or applicant because of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance, and provides reasonable accommodations to qualified applicants and employees with known disabilities.