Community Sales Director

(Cooper River Assisted Living) Mt Pleasant Community Healthcare, LLC; United States; On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Bonus potential

Job summary

The Community Sales Director at Cooper River Assisted Living in Mt. Pleasant leads the sales team to achieve targeted occupancy and revenue goals. On-site role requiring strategic oversight, coaching, and relationship-building with residents and families.

The position offers a base wage of approximately $70,000, plus bonus earning potential, with opportunities to influence the sales culture, market intelligence, and community growth.

Qualifications

• Bachelor's degree in business administration, marketing, or a related field; combination of education and experience accepted.
• Proven experience as a director of sales or in a similar leadership role with a track record of high occupancy results.
• Demonstrated sales closing skills with a consistent record of achieving occupancy and revenue targets.

Responsibilities

• Build a strong sales culture in the community in collaboration with the Executive Director.
• Develop and implement sales strategies to drive occupancy and revenue growth.
• Set clear sales targets with the Executive Director and monitor performance metrics.
• Provide market intelligence and lead cross-functional efforts to support the sales team.
• Lead ambassador training and empower team members with customer service excellence.
• Stay informed on market trends and communicate insights to the leadership team.

Skills

Sales closing

Leadership

Communication

Customer service

Analytical thinking

Hospitality

Problem solving

Education

Bachelor's degree in business administration or marketing

Job description

The Community Sales Director is a key leadership role responsible for overseeing and managing the sales performance within a community. The primary objective of the role is to achieve targeted sales occupancy and revenue goals. The Community Sales Director plays a crucial role in driving sales success within the community. By providing guidance, support, and inspiration to the local teams, they contribute to achieving targeted sales goals and ensuring long-term business growth. Our vibrant Cooper River Assisted Living community is beautifully settled in Mt. Pleasant and is comprised of studio apartments for seniors desiring assisted living. The Community Sales Director will serve on-site and a successful candidate in this role can expect a base wage of approximately $70,000, plus bonus earning potential.

Essential Duties

BUILD SALES CULTURE

• Community Sales Culture – Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals.
• Work to “lead through influence”

KNOW YOUR NUMBERS

• Sales Strategy - Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the community.
• Goal Setting - Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
• Performance Monitoring - Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions.
• Sales Forecasting - Develop accurate sales forecasts and collaborate with the Executive Director in the development of the annual sales budget.

SYNERGIZE

• Sales Support - Collaborate with internal departments to provide necessary support and resources to the team, ensuring smooth operations and customer satisfaction.

EQUIP AND EMPOWER COMMUNITY TEAMS

• Ambassador Training – Work with ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, “walk in” and back up tour support.

MARKET INTELLIGENCE

• Market Analysis - Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the leadership team to drive strategic decision-making and effective sales approaches.
• Communicate identified trends and market changes with Executive Director.

SKILLS

• Demonstrated sales closing skills with a consistent record of high occupancy results.
• Collaborative team player able to establish effective working relationships with team members.
• Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.
• Self-motivated to accomplish goals with a strong sense of accountability for results.
• Possess an appreciation of seniors and an understanding of the aging process.
• Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living.
• Strong leadership and coaching skills with a record of successfully managing and motivating others.
• Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Results-oriented mindset with a focus on achieving sales targets and driving revenue growth.
• Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.
• Proven ability to build and maintain relationships with clients, partners, and stakeholders.

Supervisory Requirements

This position may have supervisory responsibilities that will be given at the discretion of the Executive Director.

Qualification Education and/or Experience

• Bachelor's degree in business administration, marketing, or a related field or combination of education and experience preferred.
• Proven experience as a director of sales or in a similar role, preferably in the same industry or related field.
• Demonstrated sales closing skills with a consistent record of high occupancy results.

Language Skills

• Ability to read technical procedures.
• Ability to read and comprehend policy and procedure manuals.
• Ability to effectively present information and respond to questions from managers, coworkers, and families.
• Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.
• Demonstrated communication excellence, verbally and in writing, comfortable presenting to large groups.

Mathematical Skills

• Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
• Familiarity with sales performance metrics.

Reasoning Ability

• Ability to solve practical problems.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Certificates, Licenses, Registrations

Not Required.

Physical Demands

To excel in this role, it is crucial for the employee to be prepared for the possibility of working with residents who may exhibit disruptive behavior, including verbal or physical contact issues. The physical demands outlined below are indicative of those essential for job performance, and reasonable accommodations can be arranged to facilitate individuals with disabilities in carrying out these vital functions. While performing job duties, the employee will routinely engage in activities such as sitting, standing, walking, using hands to handle and feel, reaching with hands and arms, talking, and hearing. Additionally, there may be occasional requirements for crouching and lifting items weighing up to 50lbs. The employee's specific vision abilities should encompass the capacity to see both near and far distances.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is typically low to moderate.

Additional Information

Note: Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

We are an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

PACS is revolutionizing the delivery and leadership of post-acute healthcare and support services across the country. Originally founded in 2013, the organization now consists of hundreds of independent operating subsidiaries, as well as ancillary and support services. We bring a proven model of mission-driven care that balances access to a national network of support and resources with local decision making. In addition, PACS helps connect exceptional people with premier healthcare careers across the country. We focus on finding innovative and effective team members based on their qualifications, experience, geographic preferences, and personality fit with the existing facility staff and culture. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic. Employment decisions are based on qualifications, merit, and business needs.