Community Sales Director

COOPERRIVERALF; Mount Pleasant (SC); On-site; USD 63,000 - 77,000; Full time

Job summary

Cooper River Assisted Living in Mount Pleasant, SC is seeking a Community Sales Director to lead the sales performance for our senior living community. This on-site role focuses on achieving targeted occupancy and revenue goals by guiding and inspiring local teams to deliver outstanding resident service.

The successful candidate will develop sales strategies, set targets with the Executive Director, monitor performance, and coach staff in customer service, tours, and closing deals.

Qualifications

• Bachelor’s degree in business/marketing or related field or equivalent experience.
• Proven experience as a director of sales or in a senior living setting.
• Demonstrated high occupancy results and strong closing skills.

Responsibilities

• Build sales culture with the Executive Director to optimize goals.
• Develop and implement sales strategies to drive occupancy and revenue growth.
• Set clear targets and monitor performance metrics with leadership.
• Collaborate with internal teams to support sales operations.
• Coach leadership and frontline staff in customer service and tours.
• Stay informed on market trends and pricing to guide strategy.

Skills

Sales closing

Team leadership

Customer service

Accountability

Regulatory knowledge

Leadership & coaching

Results driven

Relationship building

Education

Bachelor's degree in business/marketing or related

Job description

The Community Sales Director is a key leadership role responsible for overseeing and managing the sales performance within a community. The primary objective of the role is to achieve targeted sales occupancy and revenue goals. The Community Sales Director plays a crucial role in driving sales success within the community. By providing guidance, support, and inspiration to the local teams, they contribute to achieving targeted sales goals and ensuring long‑term business growth.

Our vibrant Cooper River Assisted Living community is beautifully settled in Mt. Pleasant and is comprised of studio apartments for seniors desiring assisted living. The Community Sales Director will serve on‑site and a successful candidate in this role can expect a base wage of approximately $70,000, plus bonus earning potential.

Essential Duties

BUILD SALES CULTURE

• Community Sales Culture - Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals.
• Work to "lead through influence"

KNOW YOUR NUMBERS

• Sales Strategy - Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the community.
• Goal Setting - Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
• Performance Monitoring - Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions.
• Sales Forecasting - Develop accurate sales forecasts and collaborate with the Executive Director in the development of the annual sales budget.

SYNERGIZE

• Sales Support - Collaborate with internal departments to provide necessary support and resources to the team, ensuring smooth operations and customer satisfaction.

EQUIP AND EMPOWER COMMUNITY TEAMS

• Ambassador Training - Work with ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, "walk in" and back up tour support.

MARKET INTELLIGENCE

• Market Analysis - Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the leadership team to drive strategic decision-making and effective sales approaches.
• Communicate identified trends and market changes with Executive Director.

SKILLS

• Demonstrated sales closing skills with a consistent record of high occupancy results.
• Collaborative team player able to establish effective working relationships with team members.
• Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.
• Self-motivated to accomplish goals with a strong sense of accountability for results. Possess an appreciation of seniors and an understanding of the aging process.
• Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living.
• Strong leadership and coaching skills with a record of successfully managing and motivating others. Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Results-oriented mindset with a focus on achieving sales targets and driving revenue growth. Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.
• Proven ability to build and maintain relationships with clients, partners, and stakeholders.

Supervisory Requirements

This position may have supervisory responsibilities that will be given at the discretion of the Executive Director.

Qualification

Education and/or Experience

Bachelor's degree in business administration, marketing, or a related field or combination of education and experience preferred. Proven experience as a director of sales or in a similar role, preferably in the same industry or related field. Demonstrated sales closing skills with a consistent record of high occupancy results.

Language Skills

Ability to read technical procedures. Ability to read and comprehend policy and procedure manuals. Ability to effectively present information and respond to questions from managers, coworkers, and families. Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors. Demonstrated communication excellence, verbally and in writing, comfortable presenting to large groups.

Mathematical Skills

Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Familiarity with sales performance metrics.

Reasoning Ability

Ability to solve practical problems. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Certificates, Licenses, Registrations

Not Required.

Physical Demands

To excel in this role, it is crucial for the employee to be prepared for the possibility of working with residents who may exhibit disruptive behavior, including verbal or physical contact issues. The physical demands outlined below are indicative of those essential for job performance, and reasonable accommodations can be arranged to facilitate individuals with disabilities in carrying out these vital functions. While performing job duties, the employee will routinely engage in activities such as sitting, standing, walking, using hands to handle and feel, reaching with hands and arms, talking, and hearing. Additionally, there may be occasional requirements for crouching and lifting items weighing up to 50lbs. The employee's specific vision abilities should encompass the capacity to see both near and far distances.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is typically low to moderate.

Additional Information

Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.