Community Relations Director

Morning Pointe Senior Living; Johnson City (TN); On-site; USD 40,000 - 60,000; Full time

Job summary

Morning Pointe Senior Living in Johnson City, TN seeks a Marketing/Community Relations professional to expand resident-focused outreach, manage tours, and build strong referral networks.

You will develop events, coordinate communications, and support residence operations to maintain high customer satisfaction and community visibility.

Responsibilities

• Immediate and appropriate response to customer comments and requests for action.
• Ensure community awareness of residence through volunteer/outreach plans with general consumers, area agencies and community professionals.
• Conduct residence tours, handle inquiry calls and assist residence visitors.
• Develop and oversee creative activities/events with the Life Enrichment Director to generate community involvement.
• Produce a monthly internal/external community relations/events calendar and supporting materials.
• Complete Community Relations obligations within allotted budget.
• Coordinate monthly special events to bring professionals and the community into Morning Pointe; assist Family Night.
• Engage in 15-20 quality external marketing contacts weekly to build referral relationships with clergy, senior orgs, volunteers, and others.
• Coordinate with Life Enrichment Director to implement a volunteer program.
• Respond to requests for mailed marketing materials (newsletters).
• Build and utilize databases and mailing lists; input contacts and events into You’ve Got Leads.
• Publicize events/open houses through monthly mailings and flyers.
• Submit information to media outlets with Corporate Director of Communications for publicity.
• Find education/entertainment resources for the community at large.
• Provide Executive Director with weekly reports and monthly plans for marketing/community relations activities.
• Assist Executive Director to keep residence tour-ready.
• Participate in the Manager on Duty Program.
• Provide basic support to all departments including dining, resident care, Lantern programming, Life Enrichment and maintenance.

Skills

Senior Living Sales

Job description

Experience in Senior Living Sales preferred

Primary Purpose: This position is part of the Morning Pointe Management Team responsible for the creation of resident-focused, high performance, high-commitment work teams that support the Morning Pointe purpose of “partnering with referral sources, families and residents in meeting the challenges of life”. This position is

responsible for external marketing/community relations contacts, as well as in assisting in many activities in the residence and in the surrounding community, while encouraging and maintaining high level customer satisfaction through interaction with the community at large, residents and resident families. The ultimate decision of clinical appropriateness of a resident is left to the Director of Nursing and or Executive Director, with the resident care model in mind.

Duties include, but are not limited to:

• Immediate and appropriate response to “customer” comments and requests for action.
• Ensure community awareness of residence through development of volunteer/outreach plans involving general consumers, appropriate area agencies and other community professionals/organizations.
• Conduct residence tours, handle inquiry calls and assist residence visitors.
• Development and oversight of creative and exciting activities/events, in conjunction with the Life Enrichment Director, that are designed to generate community involvement/participation.
• Produce a monthly internal/external community relations/events calendar and appropriate printed support material to promote activities to the public at large.
• Successful completion of various obligations of the Community Relations activities within allotted budget.
• Coordinate monthly special events designed to bring area professionals and the community at large into Morning Pointe. Assist with Family Night each month.
• Engage in 15-20 quality external marketing contacts each week that are designed to build strong referral relationships in the community. Target markets will include clergy, senior organizations, volunteer associations/groups, philanthropic organizations, educational systems, intergenerational organizations and others as directed by supervisor.
• Coordinate, with the Life Enrichment Director and implement a vital volunteer program.
• Respond to requests for mailed marketing materials, i.e., newsletters.
• Build and utilize appropriate data base and mailing lists. Input contacts, events, etc., into You’ve Got Leads.
• Ensure family and community awareness of special events/open houses, etc., through monthly mailings, distribution of flyers and special events mailings as required.
• Submit appropriate information to various media outlets to receive attention/publicity for special events with assistance of Corporate Director of Communications.
• Discovering and utilizing available sources of education and entertainment for the community at large.
• Provide Executive Director with a weekly report of all Community Relations activities and results. Provide a monthly plan/calendar at the beginning of each month, identifying marketing/community relations contacts, planned internal/external events, educational seminars, open house plans, etc.
• Assist the Executive Director, as needed, to ensure that the residence is always “tour ready”.
• Participate in the Manager on Duty Program.
• Provide basic support to all departments of the residence, including dining services, resident care, Lantern
• programming, Life Enrichment and maintenance.