Sales and Marketing Manager

Sinceri Senior Living; McMinnville (OR); On-site; USD 55,000 - 85,000; Full time

Job summary

Sinceri Senior Living in United States (Oregon, McMinnville) seeks a dynamic sales/marketing professional to cultivate referrals from nursing homes, physicians, and community partners. The role emphasizes relationship-building, education, and lead management to grow private pay referrals and census.

You will participate in local organizations, deliver presentations, and help develop the marketing plan to achieve occupancy targets, while maintaining strong customer satisfaction and professional

Qualifications

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self-motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent written communication skills.
• Excellent listening skills with ability to match resource to need.
• Must be capable of maintaining regular, reliable attendance.
• Computer literacy.

Responsibilities

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their staff to generate referrals.
• Represent the organization in local organizations and presentations to raise awareness of assisted living capabilities.
• Lead development by contributing to marketing plans and occupancy goals; participate in weekly meetings.
• Prepare reports; create advance 30/60/90 day sales plans and monitor referral information.
• Develop and implement community education events and presentations as an expert in assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts and industry resources; share updates with staff.
• Monitor and evaluate customer satisfaction and drive continuous improvement.
• Support marketing team efforts to improve occupancy and community relations.

Skills

Direct sales

Industry knowledge

Interpersonal skills

Written communication

Listening skills

Team orientation

Attendance reliability

Computer literacy

Lead management

Tools

Lead management system

Job description

To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. This position will assist and oversee internal lead management system, Public Relation activities, and Public Educational Outreach Programs. In addition, they will monitor referral source satisfaction and outcomes. They are responsible for communicating market conditions and opportunities to facility and management staff. They will oversee any media campaign management.

Minimum Eligibility Requirements:

Purpose:

To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. This position will assist and oversee internal lead management system, Public Relation activities, and Public Educational Outreach Programs. In addition, they will monitor referral source satisfaction and outcomes. They are responsible for communicating market conditions and opportunities to facility and management staff. They will oversee any media campaign management.

Minimum Eligibility Requirements:

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self-motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent written communication skills.
• Excellent listening skills with ability to match resource to need.
• Must be capable of maintaining regular, reliable attendance.
• Computer literacy.

Essential Functions:

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
• Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.
• Assist Customer Service