Director of Community Relations- Greenbriar

Morning Pointe Senior Living; Tennessee; On-site; USD 40,000 - 70,000; Full time

Job summary

Morning Pointe Senior Living seeks a Community Relations & Marketing Leader to join the management team. This role focuses on resident-focused outreach, referral partnerships, tours, events, and community engagement to drive resident satisfaction and occupancy.

The position emphasizes external marketing, volunteer outreach, and collaboration with the Life Enrichment Director and Executive Director to maintain tour readiness and strong community presence.

Qualifications

• Experience in senior living sales preferred.
• Strong community relations and external marketing skills.
• Ability to develop volunteer/outreach plans and events.

Responsibilities

• Immediate response to customer comments and requests.
• Develop and oversee community relations/events calendar.
• Conduct residence tours and handle inquiries.
• Coordinate external marketing contacts to build referral relationships.
• Drive monthly communications and outreach materials.
• Support Executive Director to ensure the residence is tour-ready.
• Assist with volunteer program development and deployment.
• Provide weekly reports of activities and results.
• Support other residence departments as needed.

Skills

Senior Living Sales

Job description

Experience in Senior Living Sales preferred

Primary Purpose: This position is part of the Morning Pointe Management Team responsible for the creation of resident-focused, high performance, high-commitment work teams that support the Morning Pointe purpose of “partnering with referral sources, families and residents in meeting the challenges of life”. This position is responsible for external marketing/community relations contacts, as well as in assisting in many activities in the residence and in the surrounding community, while encouraging and maintaining high level customer satisfaction through interaction with the community at large, residents and resident families. The ultimate decision of clinical appropriateness of a resident is left to the Director of Nursing and or Executive Director, with the resident care model in mind.

Duties include, but are not limited to:

• Immediate and appropriate response to “customer” comments and requests for action.


• Ensure community awareness of residence through development of volunteer/outreach plans involving general consumers, appropriate area agencies and other community professionals/organizations.


• Conduct residence tours, handle inquiry calls and assist residence visitors.


• Development and oversight of creative and exciting activities/events, in conjunction with the Life Enrichment Director, that are designed to generate community involvement/participation.


• Produce a monthly internal/external community relations/events calendar and appropriate printed support material to promote activities to the public at large.


• Successful completion of various obligations of the Community Relations activities within allotted budget.


• Coordinate monthly special events designed to bring area professionals and the community at large into Morning Pointe. Assist with Family Night each month.


• Engage in 15-20 quality external marketing contacts each week that are designed to build strong referral relationships in the community. Target markets will include clergy, senior organizations, volunteer associations/groups, philanthropic organizations, educational systems, intergenerational organizations and others as directed by supervisor.


• Coordinate, with the Life Enrichment Director and implement a vital volunteer program.


• Respond to requests for mailed marketing materials, i.e., newsletters.


• Build and utilize appropriate data base and mailing lists. Input contacts, events, etc., into You’ve Got Leads.


• Ensure family and community awareness of special events/open houses, etc., through monthly mailings, distribution of flyers and special events mailings as required.


• Submit appropriate information to various media outlets to receive attention/publicity for special events with assistance of Corporate Director of Communications.


• Discovering and utilizing available sources of education and entertainment for the community at large.


• Provide Executive Director with a weekly report of all Community Relations activities and results. Provide a monthly plan/calendar at the beginning of each month, identifying marketing/community relations contacts, planned internal/external events, educational seminars, open house plans, etc.


• Assist the Executive Director, as needed, to ensure that the residence is always “tour ready”.


• Participate in the Manager on Duty Program.


• Provide basic support to all departments of the residence, including dining services, resident care, Lantern programming, Life Enrichment and maintenance.