Community Relations Director

Senior Lifestyle; Holland (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits

Dental coverage

Vision care

Retirement benefits

Paid time off

DailyPay

Job summary

Senior Lifestyle in Holland, MI seeks a Community Relations Director to lead the sales and marketing team at the community. You will coordinate tours, respond to inquiries, and develop outreach to attract prospective residents and referrals.

You will partner with executives, manage events, and maintain strong relationships with families, residents, and care providers to achieve monthly move-ins and revenue goals.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Does not take “no” as an answer and is not afraid of rejection.
• Proficient with CRM systems and metrics.

Responsibilities

• Schedule, organize, and conduct tours for prospective residents.
• Respond promptly to walk-ins, phone, and mail-ins.
• Plan events with Sales and Marketing to attract leads and referrals.
• Build relationships with residents, families, and care providers.
• Maintain knowledge of software programs used in the community.
• Support weekend management rotation.
• Achieve planned move-ins and net gains monthly.
• Communicate with Executive Directors and regional leadership.

Skills

CRM systems

Outgoing

Self-motivated

Excellent communication

Education

College degree preferred but not required

Tools

CRM software

Job description

Company Description

Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.

Job Description

• Schedule, organize, and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
• Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
• Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.
• Secure the required number of budgeted move ins and achieve net gains each month
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generate the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendor on a timely basis.
• Keep Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move in Move out board.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Does not take “no” as an answer and is not afraid of rejection.
• Professional in speech and dress and has a passion for serving seniors.
• Proficient with CRM systems and metrics.

Additional Information

• Health.
• Dental.
• Vision.
• Retirement benefits.
• Short-term disability.
• Long-term disability.
• Paid time off.
• DailyPay: an application that allows you to access your earned but unpaid wages before your next payday.
• Proof of COVID-19 vaccination is required from all employees unless exempt due to medical, religious, or personal beliefs.
• Government requirements or exclusions may apply.