Community Relations Business Development Representative

FirstLight Home Care of Parkway; Sacramento (CA); Hybrid; USD 28,413 - 40,467; Full time

Benefits offered by this job

Performance bonuses

Flexible work from home options

Job summary

FirstLight Home Care of Parkway is seeking a Community Relations & Business Development Representative in Sacramento County. This role involves developing referral partnerships and increasing awareness of home care services.

Ideal candidates should have experience in healthcare sales or community outreach, possess excellent communication skills, and be self-motivated. The position offers the possibility of flexible work from home options and performance bonuses.

Qualifications

• Preferred experience in Home Care or Home Health.
• Comfortable speaking in front of groups.
• Valid driver's license and reliable transportation.

Responsibilities

• Develop new referral partnerships.
• Attend community outreach events.
• Maintain ongoing communication with referral partners.

Skills

Excellent communication skills

Self-motivated

Reliable transportation

Tools

CRM experience

Job description

Community Relations & Business Development Representative

FirstLight Home Care – Parkway

Location: Sacramento County to start

Type: Full-Time (Preferred); Part-Time Considered

Compensation: $25 + Performance Bonuses; Flexible work from home options available.

About FirstLight Home Care: FirstLight Home Care provides premium in‑home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.

We're looking for an outgoing, relationship‑driven professional who enjoys networking, educating others, and making meaningful community connections. This is not a desk job. You will spend most of your time in the community building relationships that generate referrals and private‑pay clients.

Position Summary

The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of FirstLight Home Care throughout Sacramento and Solano Counties. Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private‑pay client growth.

Responsibilities

Business Development

• Develop new referral partnerships
• Meet with hospitals
• Skilled nursing facilities
• Assisted living communities
• Independent living communities
• Rehabilitation centers
• Hospice agencies
• Home Health agencies
• Physicians
• Concierge medical practices
• Senior placement agencies
• Estate planning attorneys
• Financial planners
• Senior centers
• Churches
• Community organizations

Community Outreach

Attend:

• Health fairs
• Senior expos
• Farmers markets
• Chamber events
• Networking mixers
• Community resource fairs
• Educational seminars

Relationship Management

Maintain ongoing communication with referral partners through:

• Weekly visits
• Phone calls
• Email follow‑up
• Lunch‑and‑lunch sessions
• Caregiver appreciation events
• Educational presentations

Marketing

• Deliver marketing materials
• Maintain referral database/CRM
• Track leads
• Track conversions
• Coordinate community events
• Identify new marketing opportunities

Reporting

• Weekly reports including:
• Referral visits completed
• New contacts added
• Follow‑up appointments
• Referrals received
• Referrals converted
• Community events attended
• Next week's goals

Qualifications

• Preferred experience in:
• Home Care
• Home Health
• Hospice
• Healthcare Sales
• Senior Living
• Community Outreach
• Medical Sales
• Excellent communication skills
• Professional appearance
• Self‑motivated
• Comfortable speaking in front of groups
• Reliable transportation
• Valid driver's license
• Ability to work independently
• CRM experience preferred

Success Metrics (KPIs)

Weekly:

• 20–25 in‑person referral visits
• 10 new referral contacts
• 10 follow‑up meetings
• 2 community events
• 5 lunch‑and‑lunch or educational meetings scheduled

Monthly:

• 80–100 referral visits
• 30+ new referral relationships
• 15–20 qualified private‑pay inquiries
• 6–10 new private‑pay assessments scheduled
• 3–5 new private‑pay clients started