Home Care Business Marketer- Uncapped Commission and Help the Elderly

CareWorks Health Services; Huntington Beach (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Uncapped commissions

Accelerator bonus

Medical insurance

Dental insurance

Concierge doctor

PTO 10 days

Holidays 6

Job summary

CareWorks Health Services is seeking a Home Care Business Development Executive to drive growth by developing new territories, building a strong referral network, signing clients for care services, and securing staffing contracts.

You will work to ramp up referrals, achieve weekly KPI targets, collaborate with the care team to ensure seamless onboarding, and contribute to the agency's revenue goals from day one.

Qualifications

• MSW preferred; home care marketing and sales experience valued.
• Proven ability to build referral networks and generate revenue.
• Experience developing new territories and managing client sign-ups.

Responsibilities

• Develop and maintain referral networks with healthcare providers and organizations.
• Grow client base through referrals and secure care contracts.
• Collaborate with the care team to ensure smooth onboarding and client satisfaction.
• Make outbound calls and visits to referral partners and clients; track via CRM.

Skills

Strong communication skills

Relationship-building

Sales and negotiation skills

Customer service orientation

Goal-oriented mindset

Education

Masters in Social Work (MSW) - preferred

Job description

Description

Mission of the Role

To generate significant revenue and establish strong referral networks by developing new territories and securing staffing contracts, ultimately supporting the growth and success of the home care agency.

Job Summary

We are seeking a dynamic and results-driven Home Care Business Development Executive to join our team. The successful candidate will be responsible for generating revenue by developing new territory, establishing strong referral networks, signing up clients for care services, and securing contracts to support our agency's growth.

Key Responsibilities

• Develop and Maintain Referral Network (Ongoing, Weekly KPI): Conduct face-to-face touchpoints with a minimum of 75 referral sources weekly to maintain strong relationships. These referral partners will serve as a pipeline for new client leads, with success measured by referrals translating into signed clients and billable hours.
• Grow Client Base through Referral Networks (First 4 months): Establish relationships with healthcare providers, social workers, and community-based organizations to sign up new clients. By month six, you should be generating 30-50 hours of billable care per week through your own referral networks. Success is measured by sustained client acquisition and weekly billable hours.
• Collaborate with Care Team for Client Success (Ongoing): Work closely with the internal care team to ensure the successful onboarding and satisfaction of new clients. Act as a liaison between clients and the care team to optimize service delivery, ensuring all clients receive high-quality care from day one.

Daily/Weekly Activities

• Making outbound calls and visits to potential referral partners and clients- Goal 75 faces a week
• Scheduling and conducting meetings with referral partners
• Following up on leads and maintaining a detailed CRM
• Attending networking events and community functions
• Preparing and delivering presentations to potential clients and partners
• Sell and sign up prospects to be clients
• Collaborating with the caregiving team to address client needs
• Tracking and reporting on sales activities and performance metrics

Required Skills and Competencies

• Strong communication skills
• Relationship-building expertise
• Sales and negotiation skills
• Customer service orientation
• Goal-oriented mindset

Key Performance Indicators (KPIs)

1. Annual Revenue Generation: Generate $750,000 in annual revenue
2. Quarterly Billable Hours (After Ramp-Up): Achieve 480 billable hours per quarter
3. Quarterly Revenue (After Ramp-Up): Achieve $220,000 in quarterly revenue
4. Churn: Keep it low at under 3.5%

Preferred Qualifications

• Masters in Social Work- MSW (preferred)
• 2+ years marketing and sales experience in home care, home health, hospice, assisted living, hospital or related organizations
• An established and working network of home care referral sources
• Proven track record of generating $600,000 in annual revenue
• Experience developing new territories from 0 hours to 400 weekly hours
• Consistently achieved 100% of monthly and quarterly quotas
• Secured at least one contract (staffing or provider) per quarter
• Established a book of 25 referral partners from scratch
• Successfully signed up clients who were arranging for care
• Demonstrated ability to build revenues through cold calling and referral relationships
• Increased billable hours from client referrals by 40 hours quarterly

Compensation & Benefits :

• Salary + uncapped commissions with accelerator
• Extra bonus - We play the Great Game of Business and you can earn extra bonuses
• Medical & Dental Insurance
• Concierge doctor membership
• 10 days PTO
• 6 Paid Holidays

CareWorks Health Services is an Equal Opportunity-Affirmative Action Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age. CareWorks Health Services has always been, and always will be, committed to diversity and inclusion. We seek candidates from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.